When TikTok Shop is Closed, Social Media X is Preparing Live Shopping Feature

Di Saat TikTok Shop Tutup, Media Sosial X Sedang Siapkan Fitur Live Shopping

"When TikTok Shop is closed, Social Media X is preparing Live Shopping features."

Dream - X application, formerly known as Twitter, is integrating new features in the form of live shopping and game streaming. The addition of these features is part of Elon Musk's dream to transform X into an "all-in-one application".

Musk showcased the feature in a 54-minute Diablo IV livestream reposted by an anonymous X account @cyb3rgam3r420. Musk then replied to the account and confirmed that the company is currently testing the feature.

It is reported that X will collaborate with Paris Hilton through his company 11:11 for two years. X and Paris Hilton will work together to create four live shopping video content. The American socialite will also produce content on other X media such as the audio feature Spaces.

The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "The profit-sharing agreement has also been agreed upon between Hilton's 11:11 company and X.Management X says that this will help Hilton secure brand sponsors for each of its programs on the platform, including live shopping. X says that their regular videos will focus on topics such as Halloween, music, motherhood, and cooking, while Hilton will also assist the company in promoting new consumer products and feature releases."

"Together, we will explore new ways to connect with all of you through videos, live videos, live shopping, and even Spaces. And we have just begun. I love it,"

The text "kata Hilton yang memiliki 16,6 juta pengikut di X." translates to "Hilton says, who has 16.6 million followers on X."

On the other hand, this partnership will also be a test for Executive Director X Yaccarino who joined X in June 2023. Yaccarino is said to be assigned to revive revenue after many advertisers reduced their spending. Due to concerns about the relaxation of moderation policies, since billionaire Elon Musk's acquisition of the US$44 billion Twitter platform almost a year ago.

"Musk last month mentioned that X's revenue in the United States dropped by 60 percent, although he did not mention the timeframe."

Speaking of Live Shopping, the TikTok social media platform has recently invested in Live Shopping features in Western countries after its success in the Asian market. However, amidst X preparing for Live Shopping features, this feature is currently controversial in Indonesia. The government itself has enacted regulations through Minister of Trade Regulation Number 31 of 2023 concerning Business Licensing, Advertising, Development, and Supervision of Business Actors in Electronic Trading (PMSE).

"In these regulations, social media and e-commerce are not allowed to be one platform, just like TikTok Shop. This rule is implemented by the government in order to protect local SMEs. TikTok Shop, which is synonymous with Live Shopping, was officially closed on October 4, 2023, and no longer serves e-commerce transactions. However, social media can still be used for promotion."