Exploring New Spots Gen Z Expresses Themselves, Fashion Revolution Knows No Limits

Exploring New Spots Gen Z Express Themselves, Unlimited Fashion Revolution

Dream - The fashion world has now undergone significant changes to become more unique and beautiful. These changes bring progress for various fashion brands to continue innovating in meeting the needs of a dynamic market.

Exploring New Spots Gen Z Expresses Themselves, Fashion Revolution Knows No Limits

COLORBOX, a women's fashion brand that has been established since 1993 and part of Delamibrands, an Indonesian retail group known for its quality products since 1979, welcomes the change by introducing a new identity and spirit titled 'Never Just One Thing'.

In this launch event, COLORBOX celebrates diversity and freedom of expression, while embracing individuality by appreciating every color that adds joy to life. Seeing fashion as a part of self-expression to spread inspiration and positive energy, 'Never Just One Thing' allows every individual, especially the younger generation, to express themselves and discover their unique style.

"Gen Z is a very special generation, so in the end they know more about what they want. Maybe because they live in a digital world too, there are so many preferences that they see,""
Novi Thomas, as the Brand Manager of Colorbox at Mal Kota Kasablanka, Jakarta, said on Wednesday, June 26, 2024, yesterday.

"Dream.co.id"

The presence of 'Never Just One Thing' from COLORBOX also enlivens and adds new energy to the colorful fashion industry with its edgy style in the captivating Product Showcase.

Visitors can also capture unforgettable moments at the Interactive Photobooth with a super Instagrammable backdrop and explore the specially designed Fitting Room installation with various creative photo props.

In addition, this event also offers various interesting booths that can be visited, starting from workshop stations that will be different every day, fitting rooms with different themes, an ice cream corner, a games area, and of course a shopping area. To enjoy it, Sahabat Dream can directly visit the GF Fashion Atrium Mal Kota Kasablanka on June 26-30, 2024.

During four days, COLORBOX strives to provide a space for Gen Z to express themselves and discover their own style, while enjoying a fun and inspiring shopping experience.

With the spirit of 'Never Just One Thing', COLORBOX hopes to continue to inspire and support freedom of expression in the increasingly dynamic and colorful fashion world. Report: Delia Siti Salsabilla

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