Shopee is currently celebrating its 8th anniversary. During that time, there have been many positive impacts that have been given and created. Among them are the best innovations and special collaborations. In this year's birthday celebration, Shopee still presents its iconic campaign, the 12.12 Birthday Sale. In this campaign, Shopee also presents a series of special promotions, such as Free Shipping Party Rp0, Promo Extravaganza, and Year-End Bonus 12M. Furthermore, the year-end closing campaign, which will take place from November 13 to December 12, 2023, has also enlisted JKT48 as the star of the latest TV advertisement.

Daniel Minardi, Head of Brands Management & Digital Product Shopee Indonesia said, "Since its inception in 2015, Shopee has had a mission to improve the quality of life for its users, both buyers and businesses. Along with the significant potential offered by digital transformation, which began to attract public attention in that year, we believe that this development is also accompanied by the emergence of new solutions and opportunities. Various collaboration programs, initiatives, and innovative features have been introduced by Shopee as a tangible form of our commitment to be a platform that supports and prioritizes the needs of the entire ecosystem."

Opportunities and significant influence presented through initiatives and various innovative features over the past 8 years have provided different impacts felt by each ecosystem in Indonesia. Understanding the characteristics of shopping behavior and the needs of the community is one of the main keys to be able to present an online shopping destination that offers the best experience. Shopee continues to move along with technological advancements, changes in shopping behavior, market dynamics, and evolving user needs and preferences.

Realizing this potential, since its inception, Shopee has consistently used a customer-focused approach strategy to provide a platform and become a solution that can offer an easy and seamless online shopping experience, from browsing products, checking out, to reaching the hands of buyers. This is also what drives Shopee to collaborate with many parties such as logistics and banks to provide a variety of payment and delivery options according to each user's preference.

Through the 3.3 Grand Fashion Sale, Big Ramadan Sale, 6.6 Mega Electronics Sale, 8.8 Beauty & Fashion Festival, this year Shopee strives to provide solutions to meet specific needs and moments. At the same time, the positive impact is not only felt by buyers, but also continuously offers opportunities for businesses in each category to increase their exposure. In addition, features or programs that are user favorites are also used as themes for some campaigns, including the COD 2.2 Sale and 7.7 Live Bombastic Sale. This is not only to meet needs, but also to increase engagement and interaction.

To become an extension of the seller and buyer, serving as the main function presented through the Shopee platform. The increasing enthusiasm of the community to make online shopping as an alternative to shopping is a major factor in the growth of local brands and SMEs in Indonesia that utilize Shopee to enhance online presence and reach a wider market.

"Recognizing the importance of providing opportunities for continuous business development, Shopee has introduced a number of initiatives to provide end-to-end support for local business players. Starting with the establishment of Shopee UMKM Campus and Shopee UMKM Export Campus, which are now located in various cities, they are designed to provide education, training, and mentoring directly from the dedicated Shopee team for UMKM. Aware of the great potential held by local brands and UMKM in Indonesia, Shopee has also initiated the Shopee Export Program to assist local business players in reaching markets abroad by opening export access to Southeast Asia, East Asia, and Latin America."

Nafiatul Iza, Public Relations Seradia said, "It's hard to believe that we have been with Shopee for 4 years since 2019, and Shopee has played a significant role in Seradia's business journey. Various Shopee programs and campaigns that we have participated in have helped us to continue growing. Every Shopee campaign has significantly increased users' enthusiasm towards Seradia products."

"At the peak of the 9.9 Super Shopping Day, orders for Seradia products increased by 10 times compared to normal days. This achievement was also seen in the 10.10 Brands Festival campaign yesterday. In addition, thanks to the Shopee Export Program, Seradia has the opportunity to expand our sales reach overseas. We are also proud because through Shopee, Seradia can showcase the authentic Indonesian Muslim fashion quality to consumers in the international market," he continued. In this 12.12 Birthday Sale, Seradia will present various promotions, such as up to 60% discounts for selected products, purchase vouchers without minimum purchase, and there will be a collection of Seradia collaboration products launched exclusively on Shopee."

In this press conference event, JKT48 attended as one of the speakers who shared their journey and efforts as young people with a spirit to constantly develop amidst the rapidly changing entertainment world, while also providing their perspective as Shopee users who have experienced the benefits and convenience brought about by various innovative technologies.

Member JKT48 said, "Besides helping to meet our needs, we also feel that Shopee provides an opportunity to help everyone grow, including JKT48. Starting from allowing us to collaborate and interact with fans through live streaming on Shopee, and also through events such as TV shows where we have the opportunity to perform with top Indonesian artists. In addition, recently we also had the grand launching of the JKT48 Official Store on Shopee, which certainly makes it easier for our fans to buy official JKT48 merchandise conveniently and of course take advantage of various attractive offers on Shopee!"

To further complete the excitement and fun that concludes the series of year-end shopping festivals, Shopee has prepared a special GEBYAR PROMO called Serba 12 on Shopee, ShopeePay, SPayLater, Seabank & Shopee Food. These include Shopping Promotions up to 1.2 million IDR, QRIS Shopee Pay & SPayLater Promotions, Opening an Account & Saving up to 120 thousand IDR at Seabank, ShopeeFood Menu starting from 12 thousand IDR, and various other attractive bank promotions. Not only that, throughout this 12.12 campaign, users can enjoy the best offers, Shopee Live Cheap Discount twice a day at 12.00 and 20.00 WIB. Take note of the promotions and the time, don't miss out!