Targeting 34,850 Units in 2024, This Commercial Vehicle Manufacturer Dominates the Market for 53 Years

Mitsubishi Fuso Achieves Market Share of 33,283 Units in 2023, Prepare Attractive Promotions in the Month of Ramadan.

Dream - PT. Krama Yudha Tiga Berlian Motors (KTB), the official distributor of commercial vehicles from Mitsubishi FUSO Truck and Bus Corporation (MFTBC) in Indonesia, maintains its position as the market leader in the commercial vehicle segment for 53 years.

Targeting 34,850 Units in 2024, This Commercial Vehicle Manufacturer Dominates the Market for 53 Years

The commercial vehicle market conditions in Indonesia in 2023 experienced quite turbulent dynamics and a decrease in demand of up to 9 percent compared to the previous year. Manufacturers were only able to sell a total of 84,957 commercial vehicles.

Although the market conditions are full of challenges, MitsubishiFUSO successfully maintains its position as the market leader with a market share of 39.2 percent or equivalent to 33,283 units.

The largest contributor to the sales came from Canter in the light duty truck (LDT) class with a total of 29,062 units and a market share of 53 percent. Meanwhile, in the medium duty truck (MDT) class, Fighter X recorded positive growth with a market share of 18 percent or a total of 4,179 units.

Not only selling vehicle units, the after-sales aspect of Mitsubishi FUSO also recorded the highest spare part sales in 2023, which increased by 17 percent compared to 2022. "With the increasing number of spare part sales, it is certainly our goal to ensure the availability of spare parts throughout Indonesia, making it easier for consumers to maintain and repair their operational vehicles," said Sales & Marketing Director of PT. Krama Yudha Tiga Berlian Motors, Aji Jaya, in his statement on Friday, March 15, 2024.

"Strategy Year 2024"

With positive achievements in 2023, KTB has prepared a number of strategies to anticipate 2024. KTB aims to continue increasing Mitsubishi Fuso's market share to 41 percent or grow by 1.8 percent with a total of 34,850 units.

"We will adopt a 'customer-first' strategy to achieve that target. We are committed to continuously innovate not only in our products but also in our services and the latest technology that is suitable for consumer businesses. Fuso will listen to consumer feedback and provide the right business solutions according to consumer expectations and needs."

add Aji Jaya.

Some strategies to face 2024 are providing products and services that are customized to the character, area, and type of consumer business. Then, improving dealer service by adding Fuso Pro-Shop dealers, and digitalizing by developing the Runner feature, namely Bengkel Runner.

Ramadan Month Service Promo

To welcome this Ramadan month, Mitsubishi Fuso also provides various advantageous service promotions for its customers. Among them, for customers who want to get quick service treatment with Fast Lane facilities, there is a 10% discount for replacing oil and fuel filters, a 20% discount for engine oil, and a 10% discount for service work.

Beside that, the 24-Hour Emergency Workshop and Mobile Workshop Service will still operate fully during the month of Ramadan until Eid.

Will Launch Electric Truck eCanter

Furthermore, in July 2024, Mitsubishi FUSO will officially launch the electric truck called eCanter. The initial sales phase will be conducted in the Jabotabek region, with the main target being the logistics business sector.

Various post-sales service activities have been carried out by Mitsubishi, such as expanding after-sales services like the 24-hour emergency workshop, parts depot, and mobile workshop service, as well as increasing the dealer network, currently totaling 222, so that Mitsubishi Fuso is getting closer to consumers. Innovation is also continuously being done, such as the Digital Operation MyFuso App & Telematic Runner 3.0, which focuses on improving services for customer satisfaction and being digitally present closer to consumers.

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