Supporting Local MSMEs, Brightspot Introduces Conscious Buying

Dream - The Covid-19 pandemic, which has been going on for almost three years, has changed consumer behavior. Now, consumer decisions in shopping have shifted.

One of them is the emergence of conscious buying as a new lifestyle in shopping decisions. Conscious buying is consumption that is done with full awareness by answering whether we really need this item or will we use it frequently in our daily lives.

Conscious buying is also implemented by prioritizing local resources that support sustainable creative economy in Indonesia. Surely, this will have a positive impact on local MSMEs.

A Platform for Local MSMEs

Providing a platform for local MSMEs, Brightspot Market is back to be part of a sustainable economy.

“MSMEs play a very important role in the circulation of Indonesia's creative economy. As a sector that absorbs a large workforce, in order to survive amidst the onslaught of the pandemic and recession, MSMEs and local entrepreneurs need support from various layers of society,” said Leonard Theosabrata, Director of SMESCO at the Brightspot event, Tuesday, November 1, 2022.

The event, which will be held from November 3 to 6, 2022, will utilize the rooftop of Plaza Senayan, which is also the first time this place is open to the public.

The Theme of RENEW

Adopting the theme of "RENEW" with the dream of being more than just a platform for local brands with great talent to survive and maintain the circular economy cycle.

One effort to expose local brands is by holding an event that can attract many people to come.

“With the presence of Brightspot Market 2022, it is in line with the advice of the Minister of Cooperatives and Small and Medium Enterprises, collaboration from various parties from various sectors is an important element in the development of MSMEs,” added Leonard. 

At Plaza Senayan

Plaza Senayan is the chosen venue for this event, with the concept of "One Stop Shopping" where many beautiful memories have been made since its establishment 26 years ago.

Continuing to survive without being eroded by challenges, Plaza Senayan invites creative industry professionals to enliven Brightspot Market 2022 as a form of support for MSMEs and local brands.

“Brightspot Market has become more than just a platform for emerging local talent to empower themselves in their own country but also to be recognized internationally,” said Anton Wirjono, Founder of Brightspot Market and Future10, on the same occasion.