90 MSMEs Showcase Herbal Products at Herb Euphoria Fest 2024

Dream - The presence of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia is very important because they become the backbone of the national economy. MSMEs have a significant contribution to the Gross Domestic Product (GDP) and employment absorption.

UMKM also encourages local economic growth through the spread of businesses in various regions, thus helping to equalize economic development. With high innovation and creativity, UMKM plays a role in product and service diversification while also becoming the main driving force in facing global economic instability. To develop it, the Ministry of State-Owned Enterprises consistently supports the expansion of UMKM products, both online and offline. One of them is through the organization of UMKM Bazaar for Indonesia.

In 2024, the bazaar titled 'Herb Euphoria Fest 2024' raises the theme of Indonesian herbal. This bazaar collaborates with Bank Mandiri, Pelindo, Adhi Karya, Permodalan Nasional Madani, and Perhutani.

The following translation preserves the HTML tags: "Financial and SME Development Expert Staff of the Ministry of State-Owned Enterprises, Loto Srinaita Ginting, revealed that this activity is a tangible manifestation of the commitment of the Ministry of State-Owned Enterprises and state-owned enterprises in supporting the development of SMEs. Particularly SMEs under the guidance of state-owned enterprises engaged in the business of traditional herbal medicine."

"Kegiatan ini juga diharapkan dapat memberikan edukasi mengenai kekayaan herbal nusantara dan mendorong gaya hidup sehat secara alami, khususnya pada generasi muda Indonesia. Selain itu, juga diharapkan dapat mendorong pertumbuhan ekonomi, termasuk pertumbuhan ekonomi di daerah,"

The following 'Bahasa' text has been translated to 'English' while preserving the html tags: "word Loto Srinaita Ginting was found in Jakarta on Thursday, June 20, 2024."

The efforts of state-owned enterprises (BUMN) to assist the expansion of micro, small, and medium enterprises (UMKM) through this bazaar have been initiated since last year. The theme that is promoted will always be different every year.

"We started this in 2023, doing it every month. In 2024, we bring a new color and hold it thematically. Last April, we highlighted the fashion with the nuance of Indonesian traditional textiles. Then in May, we focused on culinary theme, the Culinary Exploration Festival of the Archipelago in Bandung and Medan."

"ungkapnya" in English is "he/she expressed."

Meanwhile, Ihsanuddin Usman, as the Director of Human Resources & General Affairs of PT Pelabuhan Indonesia, mentioned the reason for choosing the herbal theme. He stated that the product has a very large market in Indonesia.

"Herb Euphoria Fest was chosen as the theme for the UMKM Bazaar because herbal products have a very large market and Indonesia, as a tropical country, has incredible natural resources and a culture of herbal management, which contributes greatly to the diversity of local UMKM products. As fellow countrymen, we must support the Herb Euphoria Festival."

ungkap Ihsanuddin. translated to English while preserving html tags: revealed Ihsanuddin.

The Herb Euphoria Fest 2024 is held at Sarinah, Jakarta, on the dates 20 - 23 June 2024. Then, the event will continue at Living World Denpasar, Bali on 27 - 30 June 2024.

This activity is attended by 90 SMEs under the guidance of state-owned enterprises. There are more than 100 types of processed herbal products, traditional medicine, aromatherapy, food and beverages, beauty and wellness, even environmentally friendly fashion products (eco print) and crafts based on natural materials that will captivate visitors. Report: Khaira Amaliya

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