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![Printing Young Generations Become Professional Hairdressers](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2024/2/28/1709121763115-ejnuz.jpeg)
Dream - Hair beauty industry has become one of the industries with high potential and many enthusiasts. Kline Research 2022 notes that the hair beauty industry has an estimated annual profit of 11 trillion. Not only that, it is mentioned that there are at least 100 thousand salons and five thousand barbershops that require around 295 thousand workers. Seeing this opportunity, new talents who are ready to work in this field are needed, especially for the younger generation with dreams of becoming professional hairdressers.
From the determination to produce a young generation ready to work in the hair beauty industry, L'Oréal Indonesia has created the program "L'Oréal Hairducation". This program is a collaboration with the Ministry of Education, Culture, Research, and Technology (Kemendikbudristek) of the Republic of Indonesia.
This program is a manifestation of L'Oréal Indonesia's commitment to support the government's program to educate the younger generation and develop new quality talents ready to work in the hairdressing industry.
According to Melanie Masriel, Chief of Corporate Affairs, Engagement, and Sustainability at PT L'Oréal Indonesia, at the Ministry of Education, Culture, Research, and Technology Office, Central Jakarta on Wednesday, February 28, 2024.
Currently, the L'Oréal Hairducation program has been running for seven years, providing training and developing hair styling skills for Beauty Hair Department teachers in vocational schools in Indonesia. Since 2017, at least 28 vocational schools throughout Indonesia have participated in the L'Oréal Hairducation program and have been directly mentored by professional hair stylists.
Head of the Beauty Department of SMKN 4 Surakarta, Lilis Pujiastuti, stated that the L'Oréal Hairducation program can enhance the technical skills of teachers through various trainings provided by educators.
In addition, educators also equip teachers with communication skills that can be used when delivering learning materials to students. "For us, being part of L'Oréal Hairducation has enriched the technical abilities of teachers through various training programs provided by L'Oréal Hairducation educators. In addition, we are equipped with communication skills that are useful when delivering learning materials to our students," explained Lilis.
In line with Lilis, Kentri Grata, an alumnus of SMKN 4 Surakarta majoring in Hair Beauty, expressed that L'Oréal Hairducation has helped her enrich her knowledge about the hair industry dynamically.
It also admitted to being helped with communication materials when dealing with clients. "Thanks to the knowledge taught by L'Oréal Hairducation, we become more confident when dealing with clients and when participating in direct field work practices in the salon industry," he said. In order to reach more young generations as professional hairdressers, L'Oréal Hairducation plans to add 10 vocational high schools to be developed every year. Report: Nisya Aprilya.
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