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"Fore Coffee Expands to Singapore, Attracts Cinta Laura"
Love is appointed as the Social & Sustainability Ambassador and Robrie.
Love is appointed as the Social & Sustainability Ambassador and Robrie.
Dream - Fore Coffee, a local coffee retail start-up, is ready to open its first store in Southeast Asia. One of the countries that Fore Coffee plans to expand to first is Singapore by the end of 2023. "Opening our first store in Singapore is a goal for Fore Coffee because it allows us to bring Fore with its responsibility and introduce the diverse flavors of Indonesian coffee," said Vico Lomar, Co-Founder and CEO of Fore Coffee, recently. Fore Coffee is also celebrating its fifth anniversary by launching a social campaign in line with ESG (Environmental, Social, and Corporate Governance), appointing Cinta Laura Kiehl as the Social & Sustainability Ambassador, and Robries.
Matthew Ardian, Chief Marketing Officer, explained that Cinta is someone who has a personality and a passion for the act of love.
With the presence of Love, we believe we can inspire society and have a significant social impact in advocating the campaign titled #FOREssentiallyYou and #FOREsponsible to minimize the impact of plastic usage in daily life. In the campaign titled #FOREssentiallyYou and #FOREsponsible, Fore Coffee and Cinta Laura emphasize the importance of understanding and accepting one's true self to continue empowering and creating positive contributions in life. The main cause of this outreach campaign originates from Fore Coffee's internal research, which notes that eight out of ten young people experience identity crisis and self-confidence issues due to various factors or stressors.
"Cinta Laura Kiehl, Social & Sustainability Ambassador for Fore Coffee, believes that this collaboration will enhance the self-confidence of the community. So, it's not just about following trends, but also contributing to the future of the world and environmental preservation."
In this fifth celebration, Fore Coffee also opened its 144th outlet at Kuningan City Mall, Ground floor, and utilized 450 kilograms of recycled plastic cup materials to create upcycled furniture products such as tables, chairs, and cabinets at the outlet.
Fore Coffee also launched a special edition menu called Buttercream Temptations, consisting of Buttercream Latte, Buttercream Tiramisu Latte, and one variant of a light coffee drink called Light Buttercream Latte with prices starting from Rp29-33 thousand.
The following translation is done while preserving the HTML tags: "The collection of special seasonal menus can now be ordered at all outlets and through the online ordering application. Fore Coffee's plan for international expansion will be realized with the opening of its first international outlet in the Singapore CBD area by the end of 2023. Report: Jihan Zahirah."
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