Sneak Peek into the Kitchen and Unveiling the Secret of Famous Fried Chicken Processing

Dream - Dream's Friend likes to eat chicken made by McDonald's Indonesia? Some time ago, Dream had the opportunity to peek into the Kitchen of McDonald's and witness the process of making their crispy and savory fried chicken.

In this restaurant's kitchen, the chicken processing is done by McDonald's Chicken Specialists. These McDonald's Chicken Specialists, who have previously undergone training and special skills preparation, must maintain the consistency of the quality of McDonald's Fried Chicken and ensure that the fried chicken made meets the standard criteria.

"The fried chicken we serve to consumers has gone through a process that is processed and cooked by experts called McDonald's Chicken Specialists. Only graduates with 100% verification are entitled to carry the title of McDonald's Chicken Specialists," said Caroline Kurniadjaja, Associate Director of Marketing McDonald's Indonesia at the event Unveiling the Secret Behind McDonald's Crispy and Savory Fried Chicken at McDonald's Salemba Raya, Wednesday, May 31, 2023.
 
 
 

Stages in Making McDonald's Fried Chicken

The first stage in making McDonald's Fried Chicken is soaking the chicken in cold water at a temperature of 1-4 degrees Celsius. The temperature and duration of soaking need to be considered as it will affect the texture of the seasoning flour during frying.

Then, the breading is done by massaging the chicken with the seasoning flour twice. This process must pay attention to the technique of dusting the seasoning flour to ensure a crispy texture.

In the frying process, the chicken is arranged in a frying basket so that all pieces and parts of the chicken can be cooked perfectly. The chicken is fried with quality oil that has obtained Roundtable on Sustainable Palm Oil (RSPO) certification in a precise manner.

"The fried chicken is stored in a place with a temperature of 82 degrees Celsius to keep the fried chicken crispy, savory, and warm when served," said Fikri Hidayatullah, McDonald's Chicken Specialist in Indonesia at the same occasion.

32 Years of Operation in Indonesia, McDonald's Reveals Its Strategy

Dream - Building a business to be big and well-known is not an easy task. Besides having quality products, good marketing and consistency are important.

Don't let the product become famous for a while but unable to compete in the future. Good marketing will make consumers remember and love a brand.

Here are some tips from the McDonald's restaurant brand to stay in the game since opening its first store in 1991.

Collaboration

Collaboration can help a brand gain wider brand awareness from year to year.

The character and beloved figures will have an impact on this collaboration. Like McDonald's when collaborating with the boyband BTS, which attracted a lot of attention from the public.

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"Also, like the collaboration with the Minions in the Happy Meal, which is not only loved by children but also attracts many adults. On average, we have 12 collaborations with brands per year," said Caroline Kurniadjaja, Associate Director of Marketing McDonald's Indonesia at the launch of the MyM Rewards Media Experience, Wednesday, February 15, 2023.

Campaign with Limited Menu

McDonald's is known for often launching new menus for a limited period of time. "Like in December, we have the Prosperity menu, and there's also the Taste of the World. And in August, we have the Indonesian menu. And during Ramadan, there's also a special menu," explained Caroline.

Caroline added that these limited menus attract consumers to buy the products. "So these menus also make consumers come to McDonald's to try something new. Sometimes consumers already know and anticipate them in certain months," said Caroline.

Rewards Program

Rewards and promotions are indeed tempting for consumers. With this campaign, consumers will be more loyal because they get additional value.

Like McDonald's Indonesia, which has the MyM Rewards program that can be accessed through the McDonald's App.

"The MyM Rewards program is a form of appreciation to all McDonald's consumers so that when they make a transaction, consumers not only get the product but also other additional value," said Caroline.