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"51 Years of Existence, Indonesia's Largest Ice Cream Actually Started from a Garage"

"Ice Cream Campina has been present since 1972"

51 Years Existence, Indonesia's Largest Ice Cream Actually Started from the Garage

Dream - Ice cream enthusiasts must be familiar with the Campina brand. This legendary ice cream has a unique history, you know. Who would have thought that the ice cream which is currently one of the biggest ice cream brands in Indonesia originally came from a garage.

Starting from July 22, 1972, Darmo Hadipranoto and his wife began making Campina ice cream in their garage located on Gembong Sawah Street, Surabaya. At that time, they also established CV Pranoto.

51 Years Existence, Indonesia's Largest Ice Cream Actually Started from the Garage
51 Years Existence, Indonesia's Largest Ice Cream Actually Started from the Garage

As time goes by, Campina started to be known and become a choice for the community. One of them was the visit of the Governor of East Java, H.M.Noer, to the Campina factory in 1973.

PT Campina Ice Cream Industry

The method of selling Campina is diverse, ranging from using bicycles, freezers, to vans. In order to strengthen the company's competitiveness, in 1994, the Sabana Prawirawidjaja family, the owner of PT Ultrajaya Milk Industry, also participated in share ownership. As a result, the company's name changed to PT Campina Ice Cream Industry.

PT Campina Ice Cream Industry

Ice cream Campina innovates with various collaborations, one of which is with Nickelodeon, which makes it the only holder of the 'Spongebob' and 'Avatar' ice cream product licenses in Southeast Asia.

51 Years Existence, Indonesia's Largest Ice Cream Actually Started from the Garage

Campina has products that are suitable for its segments. For the children's segment: Fantasy, Didi Cup, Blue Jack. For the teenage segment: Concerto and Tropicana. For the adult segment: Bazooka, Hula-Hula. And for the family segment: Family pack with various flavors and sizes. For special events, they provide ice cream cake.

51 Years Existence, Indonesia's Largest Ice Cream Actually Started from the Garage

The latest innovation from Campina is the introduction of 'LuVe Litee' ice cream, which is the first low-fat and 100 percent non-dairy ice cream in Indonesia. 'LuVe Litee' product can be a choice for consumers who are on a diet, follow a vegan lifestyle, and have lactose intolerance.

51 Years Existence, Indonesia's Largest Ice Cream Actually Started from the Garage

In its campaign, Campina also cares about reducing global warming. Some examples of activities that have been done are planting 1000 trees in Banda Aceh and having a Roof Top Organic Garden in the factory area, and processing waste into compost.

51 Years Existence, Indonesia's Largest Ice Cream Actually Started from the Garage
51 Years Existence, Indonesia's Largest Ice Cream Actually Started from the Garage

"A healthy lifestyle is also realized with the presence of delicious vegan menus in the employee canteen every day," wrote Campina."

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