Dream - The existence of smartphones or HPs has become very important in the present time. No wonder, many people cannot be separated from HP, even triggering addiction. This phenomenon has prompted a company in the United States to hold digital detox.
Siggi's Dairy, an Icelandic-style yogurt company, is holding a digital detox contest. The goal of this contest is to encourage people to take a break from the digital world for 30 days. Those who can surrender their mobile phones for a full month will receive a reward of US$10,000 or approximately Rp161 million.
"We believe in the power of living a simpler life with fewer distractions. One of the biggest distractions in our lives today is the phone. In fact, the average person spends 5.4 hours in front of their phone every day."
The text in English while preserving the HTML tags would be: "the company's statement, as reported by USA Today."
There are conditions that must be fulfilled to participate in this contest. Namely, prospective participants of the digital detox must be 18 years old or older.
Then, they have to write an essay of 100-500 words that will explain why they need a digital detox and explain how the detox will have a positive impact on their lives and align with Siggi's brand philosophy.
"10 Potential Winners"
This essay will be assessed based on the coherence of the theme, creativity, and original expression, according to the contest rules. 10 winners will be selected to participate in the challenge without a mobile phone for 30 days.
They will receive the money, as well as the HP key box to store the HP, an old phone that can only make phone calls and send SMS as a replacement, a prepaid SIM card for one month, and yogurt for three months.
"The ethos of our brand is to eliminate unnecessary things, much like reducing ingredients in yogurt. We believe that fewer digital distractions can make life more fulfilling."
According to Kristina Drociak, Director of PR and Digital Strategy at Siggi.
"dream.co.id"
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