Azarine has a variety of skincare products ranging from skin care, makeup, to body care. This brand aims to create innovative products formulated from the best natural herbal ingredients at affordable prices that become a solution for skin care problems. Meanwhile, Kahf from PT Paragon Technology and Innovation, is a halal skincare for men inspired by nature, formulated from natural, halal ingredients, and tested by dermatologists.

Not only providing positive impacts for men, it is also a skincare brand that prioritizes positive impacts for the surrounding environment. Azarine and Kahf each have interesting, creative, and innovative business marketing strategies to continue pushing local brands to compete with international brands, especially in the midst of the rapid digitalization.

Azarine has obtained various international certificates such as CKBP Certificate, BPOM, Halal, and ISO 9001/2015 to prove its commitment in producing quality, safe, and internationally standardized products. In addition, to solidify its title as an international brand, Azarine has successfully partnered with several big names as their brand ambassadors both from within and outside the country. Such as Syifa Hadju, Angga Yunanda, Lee Min Ho (South Korea), and Red Velvet (South Korea).

Azarine's moves have paid off with the achievement of the Top Halal Awards for the sunscreen category, which strengthens Azarine's reputation as a halal skincare brand in Indonesia. Azarine's key achievements are not only reflected in official certificates and brand ambassadors' support, but also in its dominance through marketing strategies on the platform with the highest downloads in the world, TikTok. Since resuming live shopping on TikTok a few days ago, Azarine has recorded over 5000 orders on the first day.

This success is certainly inseparable from Azarine's strategy, which focuses on live streaming with interactive hosts, interesting programs, and entertaining content. Moreover, Azarine successfully takes advantage of the eagerly awaited 12.12 promotion moment to provide even more discounts for its loyal customers.

This triggers the highest sales value growth (DAGMV) with an achievement of over 205% compared to the previous period. Kahf has successfully shown that their product is still the top choice. Kahf's success on TikTok can also be seen from the high enthusiasm of loyal viewers organically, thanks to the steps taken starting from re-assigning previous Live TikTok hosts, optimizing marketing through an exclusive warehouse for TikTok, as well as recruiting and nurturing new affiliate/creator communities for the Kahf brand.

"We highly appreciate TikTok's efforts towards local brands, allowing us to become the main focus or choice in the Buy Local campaign. With this effort, it certainly encourages buyers' interest in purchasing local products and will undoubtedly have a positive impact on our affiliates' growth," said Salman Subakat, CEO of Paragon."