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Dream - The title of True Runner Up in car sales in Indonesia deserves to be held by PT Astra Daihatsu Motor (ADM). How not, the only company in Indonesia that has the right to import, assemble, and produce Daihatsu vehicles holds that title for 15 consecutive years. National automotive sales data shows that a total of 998 thousand units of cars were sold in 2023. Of that number, Daihatsu recorded retail sales of 194,108 units, or an increase of 2.9% compared to the same period last year, which amounted to 188,660 units.
From the retail sales, Daihatsu contributed 19.4 percent of the national automotive market share. This achievement increased by 0.8 percent compared to the same period last year, which was 18.6 percent.
The retail achievement has enabled Daihatsu to successfully maintain its position as the second largest automotive market seller in the country for 15 consecutive years since 2009.
In terms of volume and model contribution, Daihatsu's retail sales during 2023 are dominated by the top 3 models. Such as Astra Daihatsu Sigra with a total of 63,285 units, contributing approximately 32.6%. Followed by Gran Max PU (Pick Up) with 43,896 units (22.6%), and Terios with a total of 24,785 units (12.8%).
In addition, there are three Daihatsu models that are ranked first as the choice of the Indonesian society, starting from Astra Daihatsu Sigra with a contribution of 58% in the LCGC MPV market segment.
Followed by Gran Max Pick PU around 49% of the Low Pick Up segment, and Gran Max MB (Mini Bus) accounted for 85% of the Low Semi Commercial market segment with a total sales of 12,444 units.
"Thank you for the trust of our customers, which allows Daihatsu to close the year 2023 with positive achievements, while maintaining the number 2 position in national automotive sales for 15 consecutive years since 2009," said Marketing & Customer Relations Division Head of PT Astra International Tbk. Daihatsu Sales Operation, Tri Mulyono, in his statement on Thursday, January 19, 2024."
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