![KAI Offers Exclusive Naming Rights for 17 Jabodebek LRT Stations, Here's the Profit Potential](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2024/3/27/1711517076720-yk2qw.jpeg)
![KAI Offers Exclusive Naming Rights for 17 Jabodebek LRT Stations, Here's the Profit Potential](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2024/3/27/1711517076720-yk2qw.jpeg)
Dream - PT KAI (Persero) as the operator of LRT Jabodebek offers naming rights for 17 out of the total 18 LRT Jabodebek stations. This offer is aimed at various institutions and companies who are interested.
clearly the Manager of Public Relations LRT Jabodebek, Mahendro Trang Bawono, in Jakarta, quoted from Liputan6.com, Wednesday, March 27, 2024.
Currently, there have been several offers received for the purchase of the naming rights. For example, for Pancoran Station, said Mahendro, there is already one company that has a contract.
"Just later from their side who will make a statement about it. Because we don't want to step on their toes," he said. "As for other stations, there are already expressions of interest in Dukuh Atas. From line 1, from Cawang to the North, there is a lot of potential interest. But it's still under discussion, nothing is fixed yet," he added.
Mahendro is not yet willing to disclose the potential revenue from the sale of naming rights for the Jabodebek LRT station. However, he projects that total income could reach tens of billions of rupiah.
As for the naming rights contract period, it varies at each station, between 3-5 years. "The contract period is between 3-5 years, Pancoran is 3 years. We are open, so there is no strict time limit. So if anyone is interested, please feel free to contact us regarding the naming of the station," he said.
"Through this naming rights program, collaborating corporate partners will receive various benefits."
"Like the display of their brand name will be implemented in various media such as the Access by KAI application, KAI website, and placement on signage, wayfinding, route maps, announcements, and other publications related to the Jabodebek LRT stations managed by KAI. 'So, for example, if we are in Jakarta, like BNI City, we want it to be like that. And then, if it's in Semarang, there's Semarang Tawang,' said Mahendro."
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