Dream - Once succeeded as a place to shop for cosmetic products, The Body Shop had to face a bitter fate. The situation of the British company that is currently bankrupt forces management to close all of its operations in the United States and continues to dozens of stores in Canada.

In a press release earlier this month, The Body Shop announced that its subsidiary in the United States will no longer be in operation, effective from March 1, 2024.

According to CNN, the company added that 33 out of 105 of its stores in Canada will soon begin to trim offline and online sales through the Canadian e-commerce store will stop. However, all stores in Canada will continue to operate until a decision to close is made.

High inflation in recent years has harmed traditional retailers, especially retailers like The Body Shop that mostly operate outside of malls and cater to the middle class.

Since its establishment, The Body Shop has changed hands several times. The company was bought by cosmetic giant L'Oreal in 2006 for more than one billion dollars, before eventually being sold to Brazilian company Natura in 2017 for one billion dollars.

The closing news caused the Instagram account @thebodyshop to be visited by netizens who wanted to hear official information from the company. "Can someone explain to me what happened? Their website says they'll be back soon after scheduled maintenance. What is really going on???" asked the account _blondiieee__.