Mode is an idea that continues to evolve over time and constantly undergoes changes to reflect the current era. Development and innovation in the fashion world are ongoing, including in the realm of jeans fashion trends. Various methods and processes have been used to create the distinctive look and characteristics of jeans today. The journey of jeans fabric development can be seen through a number of the world's oldest jeans brands, as quoted from oldest.org on (20/03).

Marciano brothers began their journey in establishing Guess in 1981 after they left the southern region of France to pursue their dreams in America. In a relatively short period of time, Guess has grown into a symbol of modern and dynamic lifestyle. Now, Guess has become a globally recognized brand with a variety of denim, clothing, and accessories available in over 80 countries.

Shigeharu Tagaki, who honed his skills in France, founded Studio D'Artisan in 1979. Tagaki began making classic jeans using the historic Toyada G-3 shuttle loom machine, inspired by traditional French workwear. Studio D'Artisan continues to produce a variety of high-quality products, making it one of the highly sought-after Japanese denim companies.

In 1978, Adriano Goldschmied and Renzo Rosso created a brand that eventually became known as Diesel. In an effort to create unique casual clothing with a different style and concept, they introduced Diesel to the market. In 1985, ownership of Diesel completely transferred to Renzo Rosso after he decided to leave the Genius Group.

Gianni Versace launched his first clothing label in 1972. Gianni Versace Donna was introduced as the company's brand in 1978. Donatella Versace expanded the range of Versace products by offering various items for men, including bags, denim pants, perfumes, and clothing. Luxurious jeans and shirts with classic motifs from Gianni Versace became the main focus of the casual clothing label Versace Jeans Couture / Versace Jeans Couture.

The fashion company that focuses on jeans and casual clothing, namely Pepe Jeans, was founded in 1973 by the Shah brothers around Portobello Road, London. Currently, its headquarters are located in Sant Feliu de Llobregat, Spain. In the 1980s, Pepe Jeans became one of the most successful jeans companies ever in the UK. Its competition with other fashion brands from the UK was fierce to secure a leading position in this industry.

Calvin Klein was founded in New York in 1968, initiated by Calvin Richard Klein. Support from the Baron de Gunzburg network brought Calvin Klein to fame among the elite fashion circles of New York. This happened before his first line of jeans was launched, which later brought great commercial success. Until now, the Calvin Klein brand continues to exist with various fashion trends it possesses.

Wrangler was born from the joint efforts of C.C. Hudson and his brother when they established the Hudson Overall Company in 1947. The company's vision was to produce tough and high-quality workwear for railroad workers on the east coast of America. As part of a rebranding strategy, the company adopted a new name, Blue Bell Overall Company, after its first factory was built on South Elm Street.

The brand Lee Jeans has been operating in the industry for several decades, with its history dating back to the 1880s. Originally founded by Henry David Lee as the Lee Mercantile Company, the company began its journey with the manufacturing and retail of luxury goods in Kansas. With a focus on producing high-quality products that are attractive and fitting, Lee later collaborated with Kontoor Brands to develop, manufacture, and distribute its collection.

Celana Carhartt has existed since 1889. Hamilton Carhartt created a business strategy that focused on strength and durability rather than style. Carhartt produces clothing for military members and industrial workers, clothing for women who work at home, and forest clothing for Marines in the Pacific during World War II. Interestingly, during World War I, Carhartt provided seven uniforms for American soldiers as assistance to the government.

The company Levi Strauss & Co. is the oldest denim label globally, founded in 1853 in San Francisco, California by Levi Strauss. Initially, Levi Strauss & Co., along with Jacob Davis, created reinforced work pants with metal rivets. This innovation later became the precursor of denim pants that we know as "blue jeans," aiming to provide extra durability for workers. Now, the Levi's brand has expanded into the international market with a product line that includes clothing and various household equipment.