Recently, Dr. Richard Lee once again presented a live streaming session on Shopee Live and brought sensational news. How could it not be, he managed to break a new record and reach a turnover of up to 5.5 billion in just 1.5 hours on September 1st. The latest news from Dr. Richard this time, shocked the world of live streaming by once again setting a record in his latest session on Shopee Live. Making each episode of the live stream that has been done by several top-selling artists on Shopee Live very interesting to watch, starting from Raffi Ahmad, Ruben Onsu, Sarwendah, Aurel Hermansyah, Baim Wong, to Fuji Utami.

The extraordinary results also brought great joy to Dr. Richard himself. It can be seen from his post on his social media account, @dr.richard_lee, after doing a Live Streaming on Shopee Live. He conveyed this good news through a photo with the caption "I don't want to brag, but if we always get this much in 1 hour and 30 minutes of selling, what should we do?," while showing the sales results he obtained on Shopee Live.

The following is the translation of the provided 'Bahasa' text to 'English' while preserving any HTML tags: "With his educational style, combined with providing free consultations to his viewers, it is not surprising that Dr. Richard Lee has successfully set a new sales record together with Shopee Live. This Live Streaming session has also generated tremendous enthusiasm from Shopee users. The results did not betray the effort, as Dr. Richard Lee, who is highly interactive, explained the advantages of each product during the live streaming session."

As a beauty expert, Dr. Richard always strives to educate the public about the negative impacts of products that do not meet operational standards and do not have BPOM certification. His journey in educating others has not always been smooth, but he has never tired of fighting for the truth and has finally emerged victorious. Therefore, through this Shopee Live session, he is offering free consultations to educate the public and help them easily find the best products on Shopee.

Special entering the month of September on the exact date of the 1st yesterday was a good day for Shopee users, fans of Dr. Richard, and of course discount lovers. Various skincare and makeup products that often offer solutions for each skin's needs, which have also been recognized and curated directly by Dr. Richard, are presented with special promos, a 50% discount only on Shopee Live. The competition, or what is often called a war nowadays, takes place during the live streaming session on Shopee Live.

The excitement of the preparation for Shopee Live viewers to check-out from the orange cart to the countdown shouts indicating the discount session and the limited availability of products. This celebration certainly adds more excitement to the ongoing 9.9 Super Shopping Day campaign on Shopee. Always being anticipated and crowded in every live streaming session on Shopee Live is the reason why Dr. Richard decided to offer a 50% discount again on Shopee Live. Especially with the position of the Shopee Live feature on the live streaming competition map.

Quoting research from Populix titled "Understanding Live Streaming Shopping Ecosystem in Indonesia," it was revealed that Shopee Live occupies the first position, with a percentage of 69% on the indicator of live streaming most frequently used by the Indonesian people, far surpassing its closest competitor, TikTok Live (25%). Shopee Live is also the most remembered live streaming feature by the Indonesian people with a result of 60% of respondents above its competitors, such as the newcomer TikTok Live, which lags far behind with a figure of 25%.

In line with live streaming platform usage data, Shopee demonstrates the highest market share in terms of both the number and value of transactions. In terms of the market share indicator for the number of transactions (share of order), Shopee has successfully recorded the highest market share of transactions (56%) in the past 6 months, far surpassing TikTok Live with a percentage of 30%. Meanwhile, in terms of the market share of transaction value (share of revenue), Shopee ranks first in recording the largest market share of transaction value, which is 54%, far above TikTok Live (31%).

With the Shopee Live feature still occupying the top position in most indicators on the live streaming feature competition map, followed by the persistence of streamers who continue to show off in each of their live sessions, it becomes very exciting to watch. Apparently, the excitement of episodes to achieve new achievements is not yet over. Surely, this is a healthy competition that can provide motivation and spirit. What other exciting live sessions will there be? Keep waiting and don't miss out on all the 50% discount promotions on Shopee Live, the Cheapest and Most Complete Shopping on Shopee.