Revenue Increased 8 Times in Shopee Live, Peek into the Inspirations of Contemporary Home Living Products from Local Brand Dekornata

Revenue Increases 8 Times in Shopee Live, Peek into Contemporary Home Living Product Inspirations from Local Brand Dekornata.

Beautiful and comfortable homes can definitely make their occupants feel at home. Especially with the right selection of furniture and decorations, you can transform your home into an aesthetic space that feels like a vacation in a modern villa every day. A comfortable and warm home atmosphere can also enhance family bonding moments and make them more enjoyable. Are you already inspired to decorate your home to make it more beautiful? First, take a look at the latest home living product inspirations from Dekornata!

Local brand founded by Giovanno Warli, focuses on home living products that have proven quality. In fact, Dekornata has achieved a new achievement because sales revenue has increased up to 8 times on Shopee Live!

"Home Living products inspired by the richness of Indonesian nature"

Known, Dekornata, which focuses on the home living business, was first established in 2018. The presence of this local brand is inspired by the richness of Indonesia's natural resources and talented local craftsmen.

Giovanno Warli, Founder of Dekornata revealed that initially he relied on three craftsmen from Bogor to produce glass coasters and trays. Unexpectedly, his business skyrocketed.

"Now Dekornata is adapting by developing its business online, one of which is by joining Shopee Live. Reported from the 9.9 Super Shopping Day press conference titled 'Carving Stories from Family' on Tuesday (22/08/2022), Giovanno Warli, Founder of Dekornata, stated that Shopee has played a significant role in maximizing the potential of sellers in developing their business. Starting from the presence of a series of attractive promotions, thematic campaigns, to interactive features such as Shopee Live."

Shopee Live Supports Its Business to Keep Growing

"Brand Dekornata highly appreciates the support from Shopee, one of which is the convenience of using Shopee Live feature that accelerates its business adaptation process. Dekornata has successfully achieved an incredible increase in sales turnover on Shopee Live, reaching 8 times."

"Being players in the woodcraft industry, live shopping is a new trend, so we were initially still learning to sell in this way. However, the support and benefits provided by Shopee are strongly felt by us. Not only is the feature easy to use, so we don't need to adapt for too long, but we also feel the effectiveness of Shopee Live with the recorded increase in the number of orders through Shopee Live, which has increased up to 3 times, accompanied by an increase in GMV up to 8 times," said Giovanno Warli, Founder of Dekornata, quoted from the press conference of the 9.9 Super Shopping Day event titled 'Carving Stories from the Family' on Tuesday (22/08/2022)."

Certainly, the local brand Dekornata has its own reasons behind the decision to make Shopee Live its flagship live shopping feature, namely because Shopee Live brings much higher traffic compared to live shopping features on other platforms.

"Home Living"

Research Proves Shopee Live Superior!

The superior feature of Shopee Live has proven to attract more users. Quoting from Populix's research in May 2023 titled 'Understanding Live Streaming Shopping Ecosystem in Indonesia', 69% of respondents chose Shopee Live as the most frequently used live streaming feature or Brand Used Most Often (BUMO), surpassing its competitor TikTok Live at 25%.

The research also revealed the market share portion of the highest number and value of transactions. In terms of the number of transaction market share indicator (Share of Order), Shopee successfully recorded the highest market share of transactions (56%), far surpassing TikTok Live with a percentage of 30%. Meanwhile, in terms of the value of transaction market share (Share of Revenue), Shopee ranked first in recording the largest market share of transaction value, which is 54%, far above TikTok Live (31%).

Sstt, it turns out that Shopee Live is not only beneficial for sellers.

Users are also spoiled with various attractive offers that are really worth it if missed. Starting from the Shopee Live Promo, all discounts are 50% off and Free Shipping.

Dekornata has proven its own success in developing its business on Shopee Live, which can certainly be an inspiration for other local brands. Who else will join Shopee Live and break the next live streaming record?

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