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![6 Brand Modest Fashion Indonesia Bawa Koleksi Megah di London Fashion Week 2023/2024](https://cdns.klimg.com/mav-prod-resized/480x/ori/feedImage/2023/8/30/1693388866755-cc0wf.jpeg)
Dream - The prestigious fashion event "London Fashion Week Summer Spring 2023/2024" will be held on September 18, 2023. As one of the recognized fashion cities, this event is very important for the development of the fashion industry. This has prompted several Indonesian brands and designers to participate in showcasing their collections at London Fashion Week. This year, there are 6 Indonesian modest fashion brands that will showcase their work. Curious? Buttonscarves, Ivan Gunawan, Benang Jarum, Kami, Nada puspita X Khanaan, and Ayu Dyah Andari will fly to England to participate in London Fashion Week.
"With the collaboration that we have in London Fashion Week, we strive to introduce Indonesia to the outside world so that Indonesia deserves to be on the global stage," said Linda Anggrea, CEO of Buttonscarves, at the event during the London Fashion Week Spring Summer 2023/2024 press conference in Cilandak, South Jakarta, August 29, 2023."
Each brand has carefully prepared a collection that will be brought to London Fashion Week. There is also a little 'leak', designs that they have prepared. For Buttonscarves, they will bring a clothing collection with unique monogram printing designs. In addition, there are details such as embossing, quilting, and lace details. "Most of the time, we use printing techniques because that is our expertise. We want to elevate our collection with the printing designs that we have," said Linda Anggrea. Buttonscarves Beauty will also be the official makeup for the models presenting fashion collections from all designers.
The color palette in the collection brought to London is a pop-up color. Want to highlight a dynamic and harmonious collection with the elegance of the monogram.
This designer brings a collection with patterns and lace that he took from his brand's monogram. The clothes he prepared have a timeless but still stylish model. "I like timeless designs. There are people who wear my designs from three years ago and they still look very good," said Ivan at the same event.
Bringing the theme "whispering sparkle" to the collection that will be showcased in London Fashion Week, the outfits are full of bright motifs. "This collection uses very supple (flexible) materials. Even though it's supple, it still sparkles," said Allyssa Hawadi, Co-Founder of Benang Jarum.
"We will bring a premium ready-to-wear collection called ORFA to London Fashion Week. The concept of ORFA is to showcase the elegance of the city of London with an urban look that is favored by our users. 'The concept of our collection is to combine the elegance of London with a signature urban look because our customers consist of amazing mothers with various professions,' said Karin, our Creative Director. The fabrics used in our collection mostly come from cotton and satin. The prepared collection also has a touch of Indonesian culture by featuring Garut fabric print designs."
The designer Indah Nada Puspita collaborated with Khanaan Shamlan to prepare a collection titled "Take About". The collection will feature many ribbon patterns and bring a romantic and feminine atmosphere. "We used Khanaan's cutting combined with Nada's pattern. The colors are bolder, leaning towards Nada's distinctive style, while Khanaan has warmer tones," said Indah Nada Puspita, the designer.
Ayu brings a collection "Rose and Beyond" with a design motif combining classic European style with a Middle Eastern touch. "I drew and played with the details of the clothes myself, including the texture. So all the materials I display are made by myself," Ayu explained. Report by Yulia Putri.
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