"Dream - In addition to presenting the latest electric motorbike, One XP, at IIMS 2024, ALVA launches an environmentally friendly apparel product titled 'I Choose Sustainable Lifestyle Mini Collection'."
Alva collaborates with Humblezing and Olah Plastic to support lifestyle through the lifestyle line.
"Collaboration of this apparel is not only about fashion and aesthetics, but also becomes a choice or statement for the wearer. We want to show that being different and sustainable is a lifestyle choice."
Grace Surya, Head of Marketing at ALVA, said when met at Jiexpo, Kemayoran, on Saturday, February 17, 2024.
"Besides the stylish ALVA electric motorcycle collection that has been circulating in the market, we hope that the launch of this sustainable fashion item will further strengthen ALVA's presence as a choice of lifestyle mobility solution for our target market,"
imbuh Grace Surya
"@2024 Dream.co.id"
ALVA collaborates with Humblezing and Olah Plastic to present solutions that reduce plastic waste accumulation and support sustainability.
Because 92 million tons of textile waste from the fashion industry circulate every year. Plus, the fashion consumption rate has increased by 400 percent in the past twenty years. Therefore, they produce fashion products with environmentally friendly components and use recycled plastic as the base material.
Thanks to the collaboration between ALVA and Olah Plastic, ALVA has successfully recycled more than 400 kg of HDPE/PP plastic material into fashionable apparel and materials used for the construction of ALVA booths, such as apparel racks, hangers, tables, and others.
"We are very excited to achieve the goals and values that ALVA wants to promote through this collaboration, as a fashion brand that produces many outdoor fashion products, Humblezing feels that this is an opportunity to also escalate our initiatives so that we can contribute more effectively in preserving environmental sustainability."
said Rido Aulia as the Creative Director, Humblezing.
Price Per Item
While collaboration with Humblezing and Olah Plastic is priced at Rp550,000 for the Carter Work Jacket product. Then Rp500,000 for the Marvel Totebag product, and Rp425,000 for the Trawler Vest product. ALVA not only produces fashion products, but also long-term investments that reflect ALVA's commitment to sustainability values and quality.
Fashion products produced by Humblezing use patterns from Olah Plastic, making them timeless and can be worn for a long period of time.
"Materials Used"
Lightweight, waterproof, and breathable mesh make it not only stylish but also comfortable. Accessories like the Camper Cap made of 3L breathable material and multifunctional gloves demonstrate innovation in supporting stylish and sustainable mobility.
ALVA and its collaborative partners not only produce high-quality fashion products but also consider their life cycle. The hangtags attached to these collaborative fashion products are designed to be reusable, serving as coasters or incense holders, made of 100 percent recycled plastic.
"By using this collaborative product, we hope that consumers not only experience satisfaction in terms of aesthetics and comfort but also realize the various potential for developing recycled plastic products,"
say Regina Dyani from Olah Plastic.
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