The legal action taken by Bella was taken because there was deemed to be a "lack of responsibility" from Adidas, who should have been more careful with their campaign. Especially regarding historical events such as the 1972 Munich Olympics tragedy. The original version of the classic shoes promoted by Bella was originally made for the 1972 Olympics, where there was a tragedy resulting in the death of 11 Israeli athletes and a German police officer due to an attack by a group allegedly affiliated with Palestinian militants.

Although Bella Hadid doesn't mind the campaign's withdrawal, she feels disappointed because Adidas didn't examine the historical context of the 1972 Olympics before using that theme. Adidas itself stated that any connection made between the campaign and the tragic events of 1972 was "completely unintentional."

As a response to the withdrawal of the Bella Haid advertisement, Adidas apologizes and states that they are currently "revising the campaign." They also acknowledge that there is a connection formed with the tragic historical event, although it was unintentional, and apologize for any discomfort or sadness that may have arisen.

The controversial advertisement is part of the campaign for the "SL72" shoes, which shows Gigi Hadid wearing the sneakers while holding a bouquet of flowers against a red background. "Giving Bella Hadid her flowers in SL72," Adidas wrote on Twitter before eventually deleting it from social media. As it is known, Bella has Palestinian heritage and has been very vocal in supporting the struggle of the Palestinian people. Source: USMagazine / Photo: Instagram @bellahadid.