"Local Indonesian brands are currently competing to become the best through creative, innovative, and of course, quality products. Well, one local brand that doesn't want to be left behind in showcasing its achievements and excellence is Eiger. Established for the first time in Bandung, this brand itself produces outdoor equipment and is now rapidly growing and well-liked by the younger generation."

Although it has been accompanying outdoor enthusiasts for more than 30 years, the innovations presented by Eiger continue to captivate the hearts of the community, as it always follows current trends. Not only that, Eiger's perseverance in utilizing opportunities and understanding consumer shopping behavior has become the key to its success until now.

Standing since 1989, the name Eiger itself is inspired by the third most difficult mountain to climb in the world located in Switzerland. The journey that Ronny Lukito had to go through in establishing Eiger was also full of twists and difficulties, as if climbing a mountain. However, when reaching the mountain peak later, there is a sense of satisfaction and beauty that can be enjoyed, just like the success achieved by Eiger until now.

Initially, Eiger was established as a brand that provides large-capacity bags for carrying equipment during outdoor activities, such as mountain climbing or camping. Intending to help his family's finances, Eiger's journey began from a small house with two sewing machines owned by Ronny.

Although at that time the orders she received were few, she never gave up and tried to market her bags through offline stores around Bandung. At that time, her efforts were continuously rejected and she had to market her bags by going around the area. Her craftsmanship and perseverance paid off, and eventually Eiger bags could be widely sold in various offline stores in Indonesia. With trendy designs and good and sturdy quality, Eiger products were able to win the hearts of mountain climbers and nature adventurers. This achievement marked the beginning of Eiger's business development.

Tidak cepat puas, Eiger continues to develop the types of products it has. Ronny began to venture into creating equipment products for other outdoor activities as well as more general types of products through four categories, namely Mountaineering, Riding, Eiger 1989 (Lifestyle), and the newest category Tactical. So, at this time, Eiger bags can also be a choice for a wider community through types of bags that can be used for daily activities. Even not only bags, Eiger now also has fashion products and multifunctional equipment to support outdoor activities that can also be worn in any situation.

Now with the tagline "Tropical Adventure", Eiger products are available in 8 flagship stores and 258 stores in 137 districts and cities spread across Indonesia, as well as joining Shopee to further expand market reach. The business that started from his own home and family, currently Ronny owns a land area of ​​6,000 square meters in the Kopo Kota Bandung area which serves as the Eiger factory, as well as thousands of employees and surrounding bag craftsmen who are empowered to help the development of his business.

Jason Edward, Marketing General Manager of Eiger, added, "Although our offline distribution has already spread, this sales method has not provided the maximum reach as we desire. We have also received many requests from people who want to buy our products online, so in 2017 we started venturing into the online realm by joining Shopee."

"Taking this step is very appropriate for us because it allows us to expand Eiger's presence to Shopee's consumer base throughout Indonesia. And various features and campaigns that Shopee has also helped Eiger develop our business and introduce our brand to a wider audience as a quality local outdoor brand," he continued.

Eiger also never stops to continuously provide the best for Eigerians, the term for loyal customers of Eiger. In order to create closer and more interactive communication with Eigerians, Shopee Live and Shopee Video features become the next strategies and innovations carried out by Eiger. Last year, in 2023, became the moment when Eiger became more serious in utilizing both of these features by presenting interesting and informative content every day.

However, due to increasing sales and viewership, starting from early 2024, the Shopee Live Eiger session is scheduled to run for 7 consecutive days with a duration of more than 12 hours per day. With Shopee Live, Eiger greatly benefits from two-way communication with Eigerians in helping them choose suitable products and facilitating their journey to purchase products wherever they are.

Creative and interesting content on Shopee Video, such as product reviews and recommendations to tips & hacks for outdoor activities, are constantly being created by Eiger to showcase a range of products from various categories owned by Eiger that can be easily found by the community on Shopee.

"Shopee Live and Shopee Video features have provided us with a different shopping experience, making it easier for Eigerians to find the right products for their various activities. Through Shopee Live, we can offer special live prices and exclusive live vouchers during certain hours, ultimately providing more benefits to our consumers, especially the convenience of making purchasing decisions through the check-out feature from the Shopee Orange Cart. This contributes to Eiger's sales on Shopee, which continue to experience significant growth every period," expressed Jason.

"During last year's Shopee 8.8 Grand Beauty & Fashion Festival campaign, Eiger's sales also increased by up to 16 times through Shopee Live. And overall, sales from Shopee Live have contributed as much as 30% of all our transactions on Shopee. This result is an extraordinary achievement that we have experienced together with Shopee, even significantly compared to other platforms," he continued."

After hearing about the inspiring journey and success of Eiger, you must be eager to experience the quality of this local brand created by our fellow countrymen, right? Right at the moment of the 2.2 Shopee Live & Video Mega Sale campaign, you can enjoy a range of products from Eiger with discounts up to 50% and surely even more attractive promotions in the Shopee Live session by Eiger.

Don't miss out, okay! And of course, coupled with various special promotions and the excitement of features in this 2.2 campaign that will last until February 2, 2024, including Free Shipping RP0, 50K Cashback Party, and Up to 80% Discount Every Day. Want to know all the ins and outs about the 2.2 Shopee Live & Video Mega Sale campaign in more detail? Come visit https:\/\/shopee.co.id\/m\/2-2 right now. In addition, download the Shopee app for free through the App Store or Google Play and activate ShopeePay for easy transactions.