Practical Ways to Shop Exclusive and Latest Collections by Indonesian Designers

Practical Way to Shop Exclusive and Latest Collections by Indonesian Designers

Practical Ways to Shop Exclusive and Latest Collections by Indonesian Designers

Dream — Speaking about high-end brands in the fashion world, most of us immediately think of European fashion houses. Such as Dior, Chanel, or Hermes, and many more.

"Padahal, Indonesia also has so many talented designers who have even gained international recognition. Unfortunately, there are still few who appreciate their work."

This then prompted Shopee to make a breakthrough in creating new features in the application, by promoting the latest works and collections of Indonesian designers. The hope is to make it easier for consumers from abroad to access them.

"The presence of HEB is expected to support the progress of Indonesian fashion designers to reach international buyers, which will eventually lead Indonesia's industry to become one of the key players in the global fashion industry," said Handhika Jahja, Executive Director of Shopee Indonesia at the Soft Launching High End Brands (HEB) event on January 20, 2024, at the Ritz Carlton."

Shopee has just released the 'High-End Brands' feature to open opportunities for Indonesian designers to reach the global market. There are already 60 renowned Indonesian fashion brands and designers who have joined the HEB channel.

From the many designers who collaborated, Shopee appointed 8 brands to be the Eight Faces of High-End Brand Shopee Indonesia. Such as Didiet Maulana, Edward Hutabarat, Ghea Panggabean, Harry Halim, Mel Ahyar, Samudra Hartanto, Sebastian Gunawan, and Tex Saverio.

"Practical Shopping"

In addition to providing appreciation and opportunities for designers to have a special sales platform, the existence of this feature is also a response to the requests of Shopee consumers, many of whom are actually from the upper middle class. With the 'High-End Brands' feature, they no longer need to worry about facing traffic congestion during their journey to the store.

"Shopee also wants to provide a safe and comfortable shopping experience for the community, including when shopping for premium products," said Handhika Jahja, Executive Director of Shopee Indonesia."

"360 Degree Product Display"

"For its features, it spoils fashionistas in shopping. They can see the latest collections from designers and buy them immediately without having to wait long. In addition, there are other advantages. What are they? 1. Curated Products for Buyers Products from well-known brands and fashion designers in Indonesia that are curated directly with exclusive offers."

2. Exclusive User Interface Display Through the clean user-interface display, it will make it easier for buyers to focus on products, improve usability, and provide a pleasant and exclusive shopping experience. 3. 360 Degree Product Display Do not think that online shopping prevents us from seeing in detail. Shopee provides a 360-degree display feature so that buyers can see the details of each product.

4. Special Promotion for Premium Products There are many special and exclusive promotions for various premium products created by Indonesian brands and fashion designers.

"Undeniably, almost every aspect of business can be digitized. When Shopee presented their idea of building a specialized e-commerce for high-end fashion products in Indonesia, I thought this could be a means to enhance the image of Indonesian products, including superior MSMEs," said Sebastian Gunawan, Indonesian Fashion Designer. Report by Monica Alycia Mutiara.

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