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Dream - Not only for appearance, it is also important to pay attention to comfort, function, and quality in dressing. Especially for someone who has high mobility every day. Inspired by a modern lifestyle that is easily adaptable to various situations, UNIQLO has released the LifeWear Spring/Summer 2024 Collection with the theme 'Ease into Lightness' with various innovations.
"Senior Marketing Manager UNIQLO Indonesia, Evy Christina Setiawan said, the LifeWear Spring/Summer 2024 Collection is made to be 'light' in terms of material, functionality, and color selection. This allows users to easily mix and match their collection."
"Dream.co.id."
There are three prominent sub-themes that showcase collections with light colors, modern cuts, and high-quality details.
First, 'Lightness in Lifestyle' which emphasizes flexibility in casual and sporty dressing that adapts to the user's active lifestyle. Such as Sport Utility Wear, Denim Pants, Utility Pants like parachute and cargo pants, as well as casual tops like Bra Tops and T-shirts.
Second, 'Lightness in Function' combines fashion aspects with its functionality according to the needs of users in the present time, for example, when facing unpredictable weather. Collections with features like AIRism, UV Protection, Miracle Air, and BLOCKTECH come in modern and clean neutral colors. This allows users to maintain a professional appearance with maximum comfort and protection.
Third, 'Lightness in Texture' showcases a collection made from lightweight natural materials such as linen and cotton with fresh color combinations typical of the summer season. This collection offers various options for combining textures in clothing, such as Knitwear.
Besides releasing the LifeWear Collection for Spring/Summer 2024, UNIQLO also introduces its first Brand Advocate in Indonesia, namely Maudy Ayunda.
The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "A woman born in 1994 who has an active and dynamic lifestyle can become the visual representation of the Spring/Summer 2024 Collection, which draws inspiration from the modern society's lifestyle."
Not only that, Maudy also conveyed that she is a user of the LifeWear UNIQLO collection. According to her, LifeWear Spring/Summer 2024 can provide comfort while still maintaining a sense of style. "My consideration when choosing suitable clothes for daily activities is a combination of comfort and style. Like the Relaxed Cargo Pants I'm wearing today, this product is my favorite because of its sporty casual design, neat appearance, and comfortable material to wear all day," said Maudy.
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