Fashion Show Throwing Models with Trash, This Brand Immediately Sparks Controversy

"Fashion Show Throws Models with Trash, This Brand Immediately Sparks Controversy"

"Dream - Various ways are done by fashion brands to attract public attention to make their products more popular. Including creating unique and sensational fashion."

One of the things that is being widely discussed and inviting controversy is the fashion show of the Italian fashion brand, AVAVAV.

"Unique Runaway"

"If usually a fashion show stage is neatly arranged, pleasing to the eye, and very aesthetic, AVAVAV, on the contrary, makes it different. At the Milan Fashion Week 2024 fashion show, AVAVAV creates a runway filled with trash. There is even someone throwing plastic bags at the models."

Model Being Pelted with Trash

When entering the fashion show room, guests are given branded plastic gloves and a bucket of trash to throw at the models as they pass by. The models are pelted with banana peels, water bottles, coffee cups, and garbage as a metaphor for the online chaos spread by haters on social media. Through the show, AVAVAV Creative Director Karlsson aims to demonstrate a sense of honesty rarely seen in fashion week showcases.

"Favorite Designer Collection"

According to Karlsson, this collection is his favorite that presents thin dresses, oversized collar shirts, boots, and a new collaboration with Eastpak. The show, which took place on Sunday afternoon, February 25, 2024, invited negative comments instead of being considered a unique initiative.

"Negative Comment "

The comment column that uploaded AVAVAV's work on Instagram @milanfashionweek is filled with various spicy opinions. "Spilling drinks on the model's face is an impolite and embarrassing act. Models are there to showcase their clothes, not to be belittled in this way. This is not Art, this is not Fashion, this is disrespectful," wrote the @modelsworldofficial account, quoted from Liputan6.com.

"Trash fashion!?.. used and thrown away!? I thought this is not in line with the current 'environmentally friendly' concept that is trending!.. I don't understand!" added a different netizen.

"Responding to the continuous negative comments, AVAVAV Creative Director Beate Karlsson explained the inspiration behind their Fall/Winter 2024 collection show. The trash thrown onto the runway represents the negative comments they receive every day through their social media accounts."

"I have been thinking about the future of the internet, but online behavior is still quite primitive. People act in an exaggerated manner, so I am inspired by the strong lovers and haters of the brand online. We want to divert attention from whatever people say about us and just focus on our affairs. We want to ask, 'What is AVAVAV?'"

According to Creative Director AVAVAV Beate Karlsson, quoted from Hypebae.

"Also There are those who Praise"

Regardless of the criticism that came, there are still those who appreciate the idea of the show. "Always love the @avavav show! So surprising and full of objectivity," wrote a netizen. Source Liputan6.com.

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