New Features on Instagram, Content Creators Can Generate Income

New Features on Instagram, Content Creators Can Generate Income.

Dream - Instagram brings good news for content creators. This social media platform has just released a series of new features that are not only cool but also very helpful in improving the quality of content and potentially generating 'cuan' from your creative works.

Currently, you can not only scroll, like, comment, and share content that you find interesting. But you can also maximize the results of your creativity in producing good content through photos and videos.

Or for those of you who like to shop online, now you can explore more about buying and selling, and even become part of a brand's promotion.

1. Creator Marketplace

Instagram introduces Creator Marketplace, a marketplace platform that allows creators to register to be discovered by brands. With this feature, creators can directly connect and communicate with brands to collaborate on campaigns conducted by the brand.

The presence of Creator Marketplace certainly facilitates the matching between creators and brands that are suitable for the needs and programs of each party, so collaboration can run more smoothly. "With the existence of Creator Marketplace, it makes it easier for content creators to be discovered by brands with global reach that they have," said Rifky Septiaji, Global APAC Partnership Manager for Meta in Indonesia, at #NgobroldiMeta on Monday, June 10, 2024.

2. Creator Lab

Creator Lab is an inspiration and learning portal for fellow content creators. Within it, there are various examples, tips, and webinars that help creators develop their content strategies. Through Creator Lab, creators can build communities, enhance creativity, and expand the reach of their audience.

Maximize the content of the creators.

"Content creators can find inspiration and learn from other content creators to apply that learning to their content creation strategy," explained Rifky. Rifky acknowledged that this feature greatly helps content creators to further develop on the Instagram platform."

3. Professional Dashboard

Professional Dashboard can now be accessed directly in the Instagram application by users with creator accounts. In the Professional Dashboard, there is content performance data and the latest information from Instagram. One of the new features in the Professional Dashboard is Inspiration, which provides information about trending content.

This feature helps creators stay up-to-date with their content performance and provides transparency regarding Instagram community guidelines.

"From this resources, we provide information such as what audio is currently trending for content creators to use in making reels, then inspiration from other content creators to know what good content performance looks like, so learning from fellow content creators," explained Rifky.

4. Account Status

Instagram provides transparency on content that does not comply with Instagram guidelines to content creators. As Rifky said, these resources allow users to be more aware of the content they publish, encouraging them to pay attention to compliance with established guidelines.

"Kami ingin kedepannya konten kreator terus mempublikasikan konten yang positif sehingga ini adalah bentuk transparansi kami untuk mengkomunikasikan konten apa saja yang dapat masuk ke account status," "We want content creators to continue publishing positive content in the future, so this is our form of transparency to communicate what kind of content can be posted on the status account."
continue Rifky.

"Dream.co.id"

5. Recommendations Guidelines

"Instagram also introduces Recommendations Guidelines that provide guidance on what content is more recommended to non-followers. This feature helps new creators understand the types of content that users like and that will be recommended more frequently on Instagram. Therefore, creators can develop more engaging content for a wider audience."

These updates demonstrate Instagram's commitment to continuously support and develop content creators. With access to Creator Marketplace, Creator Lab, Professional Dashboard, Account Status, and Recommendations Guidelines, creators are expected to find inspiration, collaborate with brands, monitor performance, and understand their audience more easily.

"Of course, those latest features encourage all content creators on Instagram to be more daring in experimenting and exploring new ideas. The digital world continues to evolve, and now is the right time to showcase your best work. Don't be afraid to try new things and dig deeper into your creativity. Report: Mutiara Rachmah"

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