"Through this program, we reaffirm our commitment to encourage more people to recycle and help give a second life to used PET plastic bottles," said Triyono Prijosoesilo, Director of Public Affairs, Communications and Sustainability at PT Coca-Cola Indonesia, during the launch of the 'Reborn Area' at CGV Cinemas Central Park on Monday, December 11, 2023. Data from the Indonesian Cinema Owners Association (GPBSI) shows that cinemas have great potential as a medium to raise awareness and educate about plastic waste."

Through the 'Reborn Area', Coca-Cola proves real steps to educate the community and address the plastic waste problem in cinemas. "When watching a movie, viewers usually buy food and drinks as companions. It is not uncommon for us to find leftover food and drinks on the audience's seats," said Mandati Putri, Marketing Communications Head of CGV Cinemas.

"Especially with the presence of a drop box, used plastic bottle packaging can be sorted properly so that it can be recycled to have economic value and not end up as waste," explained Mandati. In addition, with the presence of a plastic waste drop box, the community can easily sort and recycle used plastic bottles. Furthermore, every purchase of two Coca-Cola bottles and one CGV popcorn, accompanied by uploading a photo and tagging a specific Instagram account, gives consumers the opportunity to get special merchandise."

Coca-Cola 'Reborn Area' will be present in several CGV Cinemas, such as Grand Indonesia, Central Park, Pacific Place, FX Sudirman, and Aeon Mall JGC. During the period of December 2023-March 2024, Coca-Cola will provide two collection boxes for used plastic bottle packaging (drop box) at each location. With these steps, it is hoped that the community can actively participate in supporting environmental sustainability and reducing the impact of plastic waste. Report: Diska Aruminaya Rizky.