Optimal Business Development with Strategic Partnerships and Innovation

Dream- Tjufoo, a startup brand aggregator, is intensifying strategic partnerships with several favorite local brands among young people. Such as ACMIC as the champion of mobile accessories products, Granova as one of the top of mind for healthy snacks, Cypruz as a cookware product, Dew It for women's vegan skincare, Muscle First as a fitness supplement, and Dapur Cokelat pastry shop.

Since the above 6 brands joined Tjufoo, offline business growth has started to increase. Previously, relying only on online sales, increasing production capacity, and successfully increasing sales by seven times.

"The participation of young people in entrepreneurship is one of my main focuses at the Ministry of Youth and Sports. We appreciate Tjufoo's role in embracing more young people who contribute and strengthen the fundamental business of local brands in the entrepreneurship sector," said Ario Bimo Nandito Ariotedjo, Minister of Youth and Sports of the Republic of Indonesia at the Iftar Event with Tjufoo on Thursday, April 6, 2023 at Oma Elly Ristorante, South Jakarta.

"I am confident that with collaboration, synergy, and joint commitment among stakeholders in the youth sector, we are optimistic that we can improve the national youth development index in 2024," he added.

In addition, Tjufoo is committed to investing IDR 1.8 trillion to develop SMEs. This funding will be provided to SMEs throughout Indonesia, even reaching regional areas.

"Our target is IDR 1.8 trillion in funding for local SMEs in Indonesia," said TJ Tham, CEO & Co-Founder of Tjufoo.

These efforts are carried out because local brands are facing significant challenges in developing their businesses. The three obstacles experienced are that 80 percent of SMEs in Indonesia still have difficulty accessing funding.

Then, 95 percent of SMEs have difficulty recruiting professional members, and 99 percent of SMEs still have difficulty utilizing big data for their business operations. These figures are still very small compared to Singapore and Malaysia.

Therefore, Tjufoo is ready to become a home for brands by building an ecosystem, starting from an experienced team with hyper-local market, corporate governance, operational business support, and expertise in data processing and utilization as part of the strategy.

Report by Hany Puspita Sari