Danny Ang, Pacific Licensing Studio, from Warner Bros Discovery Consumer Products in Southeast Asia & Taiwan said that Warner Bros is very proud to collaborate with Sasa chili sauce. Having Looney Tunes characters with unique behavior makes the spiciness become cheerful. "Warner Bros has Looney Tunes characters with very unique behavior, it can recall our memories and that's why we are very excited to welcome this collaboration," said Danny Ang, met in Kuningan, South Jakarta, on January 18, 2024.

In addition, there will be a Sauce-tacular event enlivened by the music group Vierratale, which will enhance the nostalgic experience of every Sasa Sambal consumer on January 20th. The event, taking place from January 18th to 21st, 2024 at the Main Atrium Mall Kota Kasablanka, will feature a number of figures involved in the culinary world.

Like Ken & Grat, Food Vloggers who share various unique ways to enjoy meals using Sasa Sambal as a complement. "We really love the collaboration between Sasa Sambal and Looney Tunes. Besides bringing deliciousness to spicy dishes, this collaboration product also adds joy to our meals and brings back happy memories of watching Looney Tunes cartoons in our childhood," said Ken. Report by Siti Nur Arisha.