13th Birthday, Blibli Candidly Reveals Business Competition in E-Commerce in Indonesia

"13th Birthday, Blibli Blak-Blakan Reveals Business Competition in E-Commerce in Indonesia"

"Dream - E-commerce Blibli will celebrate its 13th anniversary on July 25, 2024. Blibli is further solidifying its omnichannel services, both in terms of technology and innovation. 'On our 13th anniversary, BliBli is strengthening its position as the first Omnichannel in Indonesia. We are improving our services for the better,' said Edward K. Suwignyo, Group Head of Marketing Services at Blibli, during a press conference at the Blibli office in Jakarta on Monday, July 15, 2024."

Blibli collaborates with ranchmarket, FreshMarket, and Alfamart to offer customers the option to shop with online ordering but can be picked up offline.

13th Birthday, Blibli Candidly Reveals Business Competition in E-Commerce in Indonesia

During its 13 years of existence, Blibli sees competition between e-commerce as a different segment for the company founded in 2011. Blibli is different from other e-commerce platforms because it focuses on the business-to-consumer concept.

"Actually, the form of Blibli is different from others because we are a B2C (business to customer) platform, meaning that people who sell cannot do it just like that, I don't have anything, individually, suddenly sell, cannot be done on Blibli, must be a B2C solution. Because our first value is about excellent service, about ensuring the quality of experience, so it can only be done when dealing with businesses."

Edward said when he was met after the press conference.

Edward mentioned that other e-commerce brands like Tokopedia, Shopee, and Lazada have a business concept of customer to customer, where sellers on their online stores can come from anywhere, even individuals. However, that cannot be done on Blibli.

"If we are dealing with the B2C format, we will be able to demonstrate our mission about e-commerce, where we can truly maintain a very good environment for users and businesses. So yes, maybe Tokopedia, Shopee, Lazada. Anyone can open a store on Shopee. Indeed, the formats are different, C2C (customer to customer) and B2C are always different."

Bright Edward.

Edward concluded head to head, Blibli has no competition with other e-commerce because its concept is different. The main difference lies in the omnichannel service owned by Blibli. "So in terms of competition, we can say that we never go head to head with them, it's indeed different. For example, we are B2C, we have a warehouse provided by Blibli and all sorts of things. We have an offline channel, the model is actually unique," explained Edward.

"Although they intersect in terms of the market, for people who like shopping. However, according to Edward, omnichannel doesn't exist elsewhere. 'The market intersects, people are familiar with online shopping. But as I showed earlier, omnichannel, people shop online and then pick up their items at the farmer's market as well. That format doesn't actually exist elsewhere, so only in our place,' explained Edward."

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