Apple Stops Electric Car Project After 10 Years, Why?

Apple Setop Proyek Mobil Listrik Setelah 10 Tahun, Kenapa?

"Apple Stops Electric Car Project After 10 Years, Why?"

Dream - Apple is rumored to have halted the development of an electric car project called "Special Projects Group". This news was released by the international media of the United States, Bloomberg, which referred to it as the end of Apple's efforts to build a car to compete with Tesla.

According to CNBC, this project previously employed thousands of employees. However, this project is considered to have never been in line with Apple's core business, namely electronics and online services.

Apple Stops Electric Car Project After 10 Years, Why?

Then the question arises, where will Apple turn to make vehicles. Reports of Apple's ambition to make cars first emerged in 2014 after the company recruited automotive engineers and other talents from automotive companies.

Although there is little public information about Apple's plans, the company operates a program with Apple-owned autonomous cars equipped with safe sensors and drivers that roam around the San Francisco Bay Area.

The following 'Bahasa' text translated to 'English' while preserving any html tags: "The Apple Special Projects Group has undergone several reorganizations over the years, including layoffs in 2019, when employees were moved to various parts of the company. According to Bloomberg, some Apple employees in this mobile division may be transferred to the generative artificial intelligence or AI team. The company has other automotive-related projects, including the CarPlay infotainment software, which Apple claims has been installed in 80% of new vehicles."

The Apple car project is part of internal efforts to find technologies that can be developed by the company with a large market potential.

Apple and CEO Tim Cook have never openly acknowledged this car project and instead referred to it as an "autonomous system" project. In 2016, Cook was asked about this project by a shareholder and responded with a teasing answer that "it will be Christmas Eve for a long time."

As part of its secrecy, Apple has not disclosed its spending in the automotive field. Overall, the company spent around US$30 billion on research and development in 2023, a 14% increase from the previous year. Apple's R&D budget includes investments in software and new features for existing products such as the iPhone.

The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "Apple's shares rose less than 1% after the news emerged on Tuesday. However, Apple declined to comment."

Presiden Jokowi

Many Cities are Congested, Jokowi Suggests People Use Public Transportation

"Public transportation so that the use of private vehicles continues to decrease," said Jokowi.