Gelar Pesona Kriya 2024, Pupuk Indonesia Dorong UMKM Lokal Naik Kelas

Charm of Crafts Exhibition 2024, Pupuk Indonesia Boosts Local SMEs to a Higher Level

Dream - The existence of Micro, Small, and Medium Enterprises (MSMEs) as important contributors to the Indonesian economy has long been recognized. Although they are only managed individually and on a small scale, MSMEs have proven to have resilience in facing global economic shocks. Referring to data from the Directorate General of State Assets, the contribution of MSMEs to the Indonesian economy reaches 61.1 percent of the national Gross Domestic Product (GDP). MSME business actors also contribute to the workforce, with a total of 117 million people or 97 percent.

"With its very strategic role, efforts to empower and develop UMKM actors need to be continuously encouraged. Especially when UMKM actors face various market problems that are sluggish or less exposed due to various factors, including the pandemic."

The development efforts are demonstrated by PT Pupuk Indonesia (Perseroan). The parent company of this red plate fertilizer company shows its commitment to empower SMEs in the creative industry despite focusing on chemical and fertilizer production.

The Chief Executive Officer of PT Pupuk Indonesia, Rahmad Pribadi, conveyed that the company provides a platform for Micro, Small, and Medium Enterprises (MSMEs) to introduce their products and expand their networks through the Pesona Kriya event.

The following 'Bahasa' text translated to 'English' while preserving any html tags: "This year's Persona Kriya is held to appreciate the talent and creativity of 2,221 MSMEs that have been fostered by Pupuk Indonesia Group throughout Indonesia. One form of support provided is by providing capital assistance to these fostered MSMEs."

"Through this Kriya Persona, Pupuk Indonesia introduces products and expands market networks for UMKM actors. This event also serves as a platform for Pupuk Indonesia to appreciate the talents and creativity of UMKM actors fostered by Pupuk Indonesia Group."

word Rahmad in Central Jakarta, Monday, 26 February 2024.

The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "The company, which is a State-Owned Enterprise (BUMN) that has been established since 1959, invites 40 business actors to open stands in the event "Pesona Kriya Pupuk Indonesia 2024". Among them, 35 SMEs are under the guidance of PT Pupuk Indonesia, while the remaining five are established brands."

The event was also held to commemorate the 8th anniversary of PIKA-PI (Indonesian Fertilizer Employees' Wives Association & Group) with the theme 'Women's Support For Sustainability'.

"Charm of Indonesian Fertilizer Crafts 2024"

"Persona Kriya Pupuk Indonesia 2024 opens a bazaar filled with 40 SMEs from various creative industries, starting from handicrafts and food. The event will be held from 26th to 28th February 2024 on the Ground Floor of Sarinah, Thamrin, Central Jakarta. Report: Nisya Aprilya"

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