The anxiety is also something that Jessica Anggrainy has experienced before. Starting a business with four friends since 2019, Jessica established a skincare brand called Tulus Skin. Her pioneering business is in the field of skincare beauty that can be used for all different types and skin types. Launching a beauty product certainly takes time, a considerable amount of effort, and certainly goes through various stages that are quite complex.

This is the challenge that Jessica and her business partner faced when the pandemic suddenly hit a year after their business was established. Jessica and her friend were hesitant to continue their startup business, especially since the Covid-19 pandemic had affected many business owners. However, amidst the doubt, a solution came for their business. Jessica tried to utilize the online platform Tokopedia to start marketing Tulus Skin products.

Exactly two years after its establishment, or in 2021, Tulus Skin launched its first product through the Tokopedia platform. The sales system developed by this e-Commerce company turned out to be quite helpful for the company in processing orders quickly and efficiently. Tulus Skin not only serves as a means of selling, but also actively participates in several events held by Tokopedia.

"The biggest challenge is how we can convince customers to try and buy new skincare products. The initial strategy that keeps us consistent with the products we release is that we must believe in and have confidence in the products we release," she explained. Report: Elfira Saraswati Risqi Yunadya