"He was accompanied by his assistant who handed him a box containing products, then Xiang Xiang displayed his products, mentioned the price, and shifted another box. There were no offers, no further descriptions, just that. If the audience blinked even for a moment, they might miss the items."

Although Xiang Xiang is a new face for many people, she has actually been involved in the live streaming business since 2017. However, her popularity has skyrocketed in the last month. In the past three days, the number of her followers has reached over one million on the Douyin platform in October.