The rapid development of the digital era apparently has a positive impact on local Micro, Small, and Medium Enterprises (MSMEs). In this era, there are various opportunities available for those who want to boost their own business and gain more recognition in the market. All of this, of course, is the result of the hard work of many parties, including e-commerce platforms that provide access to training, mentoring, product marketing, and solutions for exporting.

Not to mention, free training and various sales support facilities such as photo studios and live streaming studios are provided at every campus. The Shopee MSME Campus serves as a training and mentoring place with free facilities that can be used by every MSME. It is no wonder that in the past 2 years, the number of trained MSMEs at the Shopee MSME Campus has doubled, reaching tens of thousands of MSMEs. Tens of thousands of MSME products have also successfully penetrated the export market after undergoing training at this MSME Campus.

Last month, Shopee also initiated a program entitled 'Simultaneous Export Movement in 10 Cities'. This program aims to train 1000 local SMEs to understand the ins and outs of online sales and how they can easily export their products.

In addition, to ensure its capacity in assisting the marketing of MSME products, Shopee also inaugurated the Export Warehouse located in West Jakarta. The warehouse, which was also inaugurated by the Minister of Trade of the Republic of Indonesia, Zulkifli Hasan, is capable of processing tens of thousands of MSME products every day to be sent to various countries in East Asia, Southeast Asia, and Latin America.

Not only did Monica generate hundreds of millions of rupiah in revenue from her business, but she also managed to sell her products overseas. Monica's business journey began when she was still in high school. At that time, this teenager who studied in Surakarta sold Muslim clothes and hijabs through her cellphone using the broadcast message method. In 2017, Monica shifted her business by selling trendy food at that time, which was Bakso Aci. Unfortunately, after operating for approximately two years, Monica had to close her culinary business due to the impact of the pandemic.

The products of Monica The Label itself carry the concept of basic women's clothing, which means not being tied to a fleeting fashion trend and can be used almost anytime and anywhere. Of course, the goal is to attract a wider market share. "In the beginning, when I started selling clothes on Shopee, there weren't orders every day. Even if there were orders, they weren't many, maybe around 5 or 10. But I tried to maximize various features on Shopee like advertising, discounts, and also endorsement collaborations to get orders. Alhamdulillah, starting from September 2021, my sales have been increasing, with the peak being during this year's Eid, my sales increased almost threefold," said Monica.

In this increasingly connected world, a series of investments made by Shopee certainly play a crucial role in developing the expansion of local SME businesses into the global market. Based on data quoted from Shopee, up until 2023, there have already been 20 million products from local SMEs sold overseas. Regardless of the government's role, the support from Shopee as a private party can certainly help SME players to expand their market coverage and explore their businesses with more confidence.