Exploiting opportunities and understanding the target market are fundamental aspects that must be possessed by a businessman. This is also what has been pursued by a woman from Ciapus, Bogor Regency, West Java. In 2019, a woman named Diana (37 years old) managed to realize the potential of online business that could be obtained. After that, she decided to build her own online business for the first time on Shopee. Named Dushishoes, Diana began her journey as a businessman who produces a variety of quality shoes and sandals.

Dushishoes is a SME with women's sandals and shoes products made from quality PVC materials, at very affordable prices.

"Since 2007, I have been selling shoe materials to artisan friends, so I understand what materials are suitable for model A, and different materials are specifically for model B and so on. As for shoe design inspiration, I can get it from various sources, especially through exploration on the Pinterest platform, shoe catalogs, and collaboration with local sandal manufacturers. This strategy helps Dushishoes stay up-to-date with shoe fashion trends and provide interesting variations for customers," he explained.

The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "Woman born in 1987 utilizes the advertising feature on Shopee as one of the main marketing strategies. By allocating a significant budget for advertising, Dushishoes has successfully increased traffic and expanded market reach. Not only domestically, currently Dushishoes products already have customers in Singapore and Malaysia thanks to the Shopee Export Program that it participates in."

"It is an honor and an extraordinary achievement for me to be chosen as the recipient of the Super Growing Export UMKM award at the Shopee Super Awards 2023. In the midst of increasingly fierce competition in the women's shoe business, Dushishoes strives to offer quality products at competitive prices," said Diana.

Shopee Super Awards 2023 is an award event to appreciate the parties and figures who have contributed to the development of digital economy along with Shopee technology in the past year.

In the Shopee Super Awards 2023, there are a total of 33 categories consisting of brand partners, seller partners, MSMEs, Partners, and creators. In addition to appreciation, these awards are also expected to inspire all parties within the Shopee ecosystem to grow together and become better.