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"Signify Reveals Online Consumer Interest in Lighting Products During 2023, Energy-saving LED Lights Increasingly Becoming the Choice"

Signify Reveals Online Consumer Interest in Lighting Products During 2023, Energy-saving LED Lights Increasingly Popular

"Dream - Signify (Euronext: LIGHT) is a world leader in the field of lighting, consistently pioneering comprehensive and energy-efficient lighting breakthroughs through the flagship brand Philips."

The following is the translation of the given 'Bahasa' text to 'English' while preserving any html tags: "Signify's leadership is a manifestation of the company's commitment to respond to consumer interests over time in creating the best lighting in their homes. As we enter the end of this year, Signify reveals three lighting products that have become best sellers and consumer favorites in online stores throughout 2023."

1. Philips RadiantLine is the best-selling product.

Philips RadiantLine, which offers various product options such as Philips RadiantLine LED Strip and Philips RadiantLine TrueForce, is popular thanks to its affordable price, high brightness level with Eye Comfort technology for eye comfort, long durability with a warranty of up to 1 year, and low energy consumption of up to 90%.

With these advantages, this product is able to enliven the atmosphere in every room. This lamp is also suitable to be installed in homes with unstable electrical currents because it will continue to illuminate at low voltages starting from 100 - 220 V.

2. Philips LED Rechargeable Bulb that stays on even when the power is out.

Philips LED Rechargeable Bulb is also highly favored by consumers during 2023. This product is admired because it can light up even during power outages, thanks to the use of a safe and rechargeable Lithium-ION 2000 mAH battery that can be recharged up to 300 times.

When the electricity goes out, the lights will automatically turn on and can illuminate the room for up to 3 hours. The lights are also designed without any holes, so they are insect and dust-free. It is recommended to charge the battery for 10 hours for 100% results.

3. Philips LED Downlight Eridani becomes the most popular during the 12.12 moment.

Philips LED Downlight Eridani has become the most sought-after product by consumers during the 12.12 online shopping festival on Tokopedia. The high consumer interest in this product is in line with the current minimalist housing trend, where the use of downlight lamps can enhance aesthetics by providing a cleaner and seamless ceiling look.

Signify Reveals Online Consumer Interest in Lighting Products During 2023, Energy-saving LED Lights Increasingly Popular

Philips LED Downlight Eridani is suitable for use in all rooms, from the kitchen, hallway, to the family room, thanks to its even and comfortable light emission for the eyes. Not only does Philips LED Downlight Eridani come with top-quality light, but it is also equipped with EyeComfort technology for eye comfort, with a variety of lumens to meet various consumer needs.

Signify Reveals Online Consumer Interest in Lighting Products During 2023, Energy-saving LED Lights Increasingly Popular

The above findings demonstrate how Signify, particularly through the Philips brand, is able to meet consumer needs in obtaining the best lighting that improves quality of life.

Signify Reveals Online Consumer Interest in Lighting Products During 2023, Energy-saving LED Lights Increasingly Popular

Departing from this insight, Signify predicts that Philips RadiantLine will still be the most sought-after product line by online consumers in 2024.

"To better meet consumers' lighting needs, Signify will introduce more innovative, high-quality products that are SNI certified and have an average warranty of 3 years. We will also continue to ensure product availability through the expansion of distribution networks with strategic partners, one of which is PT Sahabat Abadi Sejahtera, our distributor for 36 years, starting from offline distribution and now expanding to online channels," said Wenni Setiorini, Head of Integrated & Marketing Communication, Signify Indonesia."

Signify Reveals Online Consumer Interest in Lighting Products During 2023, Energy-saving LED Lights Increasingly Popular

PT Sahabat Abadi Sejahtera has been an official distributor of Philips Lighting in Jakarta and Tangerang since 1987. In addition, PT Sahabat Abadi Sejahtera is also responsible as an official distributor for Philips Lighting sales on Tokopedia. The collaboration between Signify and PT Sahabat Abadi Sejahtera, which has been going on for more than 3 decades, is accompanied by various remarkable achievements.

One of them, PT Sahabat Abadi Sejahtera, successfully became "Signify Best Official Partner in Online Retail 2022", achieved "Best Sales of Connected Lighting Online Retail 2023", and recorded the best sales and growth for various Signify product categories in 2022 and 2023. "We are proud to establish a long-term partnership with Signify, especially since consumers are currently looking for a one-stop solution for all their electrical needs," said David Kesumajaya, General Manager of Business Support, PT Sahabat Abadi Sejahtera.

"Here we play a strategic role as an official distributor. Philips' 130 years of excellence in Indonesia brings affordable, energy-efficient lighting innovations that are guaranteed and certified by SNI, driving high demand in the market. We will continue to strengthen collaboration between both parties to help create a brighter and more sustainable future for all," he said."

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