"The House of W" which is present at City Hall, Pondok Indah Mall 3 Jakarta, since May 16-19, 2024 aims to encourage women to support and develop themselves in order to create greater and broader goodness. For four full days, "The House of W" provides an exclusive space for women to share knowledge, experiences, and insights. Each space opens opportunities for women to enrich and expand their understanding of the world, creating an environment where learning, growth, and inspiration become the core of every interaction.

"As part of our ongoing efforts to advance the halal lifestyle ecosystem, Wardah is also consistently supporting women to continue caring for their immediate and global environment. One of these efforts is supporting the good steps taken by Bianca Kartika as a Beauty & Halal Lifestyle advocate to contribute to the Muslim community in South Korea. 'As a Muslim living in South Korea, it feels very happy to meet the Muslim community there and create a beneficial activity. Therefore, together with them, we started a good initiative by initiating free iftar distribution during last month's fasting period,' said Bianca."

"On the same occasion, Putri Tanjung, as Wardah Brand Ambassador, shared her experience in supporting other women with the concept of sisterhood. "Women who have an impact on others are progressive women who are willing to grow together and create more beneficial movements. As a women leader, I invite brave beauties to have a progressive mindset by cultivating insights and daring to be themselves," explained Putri."

Similarly with Dewi Sandra, a celebrity and also Wardah Brand Ambassador who hopes that the presence of 'The House of W' can be a comfortable and free place for women, creating a positive sisterhood where women from various backgrounds can gather, share experiences, and inspire each other. "As a woman, I often hear how many women find it difficult to express or convey their aspirations and feelings. And it turns out that this is a common thing. After I investigated, it turns out that this happens because women do not have a safe space for them," said Dewi.

1. Wardah Tunnel A space that showcases the journey history of Wardah. 2. Wisdom Room A room for sharing knowledge through talk shows and inspirational studies, and a library for visitors to expand their knowledge through Wardah and Barakah Indonesia collaboration books. 3. Wonder Room A space where visitors can experience Virtual Reality (VR) technology that presents inspiring Islamic exemplary stories for women to become better Muslimahs.

4. Wonderful Room Visitors can get head to toe treatments starting from scalp check, face treatment, hand and foot massage, to face makeup by professional make-up artist Wardah. 5. Wondrous Room The room showcases fashion trends from modest daily wear to modest syar'i in collaboration with IKYK, DOA Indonesia, and Itsar. 6. Wellness Room Visitors can exercise with professional instructors in collaboration with Wardah, Curves Indonesia, and Rocca Space.