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"Dream - Sport Direct, one of the global brands that has gained popularity and trust in the world of sports, has now embarked on a new journey by opening its first store in Indonesia, precisely at Sogo Department Store in Kota Kasablanka Mall, Jakarta."
This step is not only a great achievement for the company, but also has a significant positive impact for sports fans in Indonesia. Collaborating with PT Mitra Adiperkasa Tbk (MAPI), Sports Direct stores will be opened in major shopping centers throughout Indonesia, providing the best shopping experience for Indonesian buyers.
"As part of our sustainable international expansion strategy and the success of our existing business in Malaysia where we currently have 35 Sports Direct stores, this partnership marks the first step in regional expansion for Frasers Group Asia.""
"stated Michael Murray, Chief Executive Officer, Frasers Group, on Thursday, April 25, 2024, yesterday."
"Dream.co.id"
Known as the ultimate destination for all sporting needs, Sport Direct has built a strong reputation worldwide for providing a variety of sports products from leading brands at affordable prices. By bringing this philosophy to Indonesia, Sport Direct promises an unparalleled shopping experience for the people of the homeland who are increasingly concerned with a healthy and active lifestyle.
At Sport Direct, which has opened on the 1st floor of Mal Kota Kasablanka Jakarta, Sahabat Dream can buy many global sports brands under the leading international retail company Frasers Group, including Karrimor, Everlast, Lonsdale, Slazenger, USA Pro, and others.
With Sports Direct's mission to serve athletes with the best equipment, this store also offers a variety of sports equipment in various main categories such as Football, Running, Training, and Outdoor Sports.
"We hope to continue expanding our footprint in Indonesia with MAPI and provide the best of sports retail for millions of athletes and consumers in Indonesia," said Michael. Photo: Maulia Gowtsi"
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