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Dream - Popular South Korean culture spreads through entertainment products, such as dramas, music, and lifestyle. From there, the term Korean Wave emerged, which has swept through various countries in the world, including Indonesia.
Seini Intanalia from Korea Tourism Organization Representative conveyed that the phenomenon has had a positive impact on the relationship between South Korea and Indonesia. The proof is that many Indonesian brands have collaborated with Korean artists. "The existence of the Hallyu phenomenon, which is coolly termed the Korean Wave, right? If, for example, in Indonesia itself, Korea started to enter here in the early 2000s. From names to K-pop in 2005, and it started to increase during the pandemic. Because everyone is watching Korean dramas, listening to Korean songs," she said at the Fres & Natural Day Fest event in Central Jakarta, Saturday, September 16, 2023.
According to him, the Hallyu phenomenon has been sweeping Indonesia for a long time. This phenomenon also has a lot of influence. "So that can indicate that Hallyu has been deeply ingrained in Indonesia for a long time, and it has brought a lot of influence, from films, music, beauty, as well as culture and tourism," he added.
"\u201cNowadays there are many platforms that increasingly support people to explore the world, one of them being TikTok, even from Korea itself they follow trends in the market, you know,\u201d he added."
Seini revealed that the wide range of internet is capable of making society more updated. The spread of trends between two countries also becomes very flexible. "Even Korea also opens many opportunities for Korean lovers, people who want to come there to visit famous locations in dramas or even K-pop MVs," she said.
"Not only about entertainment, according to Seini, there are also many positive messages that can be observed from Kpop dramas or music. 'Through those things, finally many positive impressions and messages emerge that are embedded through film dramas and music lyrics, which in the end can also serve as examples for Indonesian teenagers,' she added."
Seini explained again that the good relationship established between Indonesia and Korea through this Hallyu phenomenon is very beneficial. Because besides the influx of new culture and knowledge, Indonesian culture will also be known in other countries.
"With good and strong cultural relations between the two countries, the love for Indonesian culture also needs to be constantly preserved," he said.
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