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"Dream - Good news for all LEGO enthusiasts because The LEGO Group has just inaugurated its largest store in Southeast Asia, precisely at Senayan City, Jakarta."
This new store is evidence that LEGO is serious about making more Indonesian children smile and be full of creativity. Not only opening a large store, they also announced a donation of USD 1 million or around IDR 15.9 billion to support the growth of Indonesian children.
"This day marks an important milestone in The LEGO Group's journey to spread joy and creativity throughout Indonesia. With a dynamic and continuously growing market potential, we hope that this step can strengthen our presence, reach more children, and inspire future builders,"
said Claus Kristensen, Senior Vice President Asia Pacific of The LEGO Group at the Grand Opening of The Largest Lego Store in Southeast Asia in Jakarta, on Tuesday, May 21, 2024, yesterday.
"Dream.co.id"
In this 365 square meter store, Sahabat Dream can find many exciting things, one of which is the first LEGO Minifigure Factory in Southeast Asia. Here, you can create your own LEGO minifigure that can be customized according to your preferences.
Not only that, this store also has 3D LEGO that depicts Jakarta's identity in the form of the National Monument and Jakarta Bus. There is also an imitation mosaic wall from the Welcome Monument made of 21,562 LEGO blocks with a height of up to three meters. "We have been present in Indonesia for more than 10 years through various distribution and manufacturing partners. We greatly appreciate the strong support for our brand and business, and we hope this will continue as we expand in the future," said Claus Kristensen.
It is known that The LEGO Group plans to open five new stores throughout Indonesia and establish a new service office in Jakarta. This will undoubtedly strengthen cooperation with local partners and make it easier for LEGO enthusiasts to find their favorite LEGO toys. With the presence of the largest LEGO store in Indonesia, The LEGO Group hopes to inspire more Indonesian children to be creative and imaginative.
Ready to adventure and build your own LEGO world? Report: Mutiara Rachmah
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