Dream - Generation Z (Gen Z) is a term used to describe the generation of people born between 1997 and 2012. They grew up in the era of digital technology, highly connected to social media, which exposes them to a wealth of information, even from the farthest regions. It is no wonder that Gen Z tends to be exposed to many social issues through the information they receive.
"Know Generation Z"
According to data from the Central Statistics Agency (BPS) in 2020, Generation Z occupies the first rank, holding 27.94% of the total population in Indonesia. This Gen Z also has an impact on the development of the times.
No wonder if media, brands, and large companies are following the direction of the times through Gen Z. Because, the Gen Z generation will soon become the largest population in Indonesia today.
Dominating the direction of the times.
Various behaviors and characteristics exhibited by Gen Z are not exempt from public scrutiny. One of them is the emergence of new issues that have never existed before.
"The issue of mental health is widely discussed by Gen Z."
One of the issues that is widely discussed among Gen Z compared to other generations is about mental health. Gen Z promotes trends with various types of examples such as Mental Health, Openness, Authenticity, Diversity, Frugal Living, and Sustainability. However, among the many types of examples, social media is often filled with mental health issues.
"The dominant reason for mental health among Gen Z is because they often 'self-diagnose,' but they have started to realize, and they have the courage to speak up,"
"Stated Grace Oktaviana, the chairman of the Neurosensum Indonesia Association, in her webinar via zoom, Thursday, September 21, 2023."
According to him, Gen Z often raises mental health issues. Even with the support of their peers, including influencers, they also participate in self-diagnosing.
Derived from mental health issues
Currently, there are many terms that are often heard related to mental health. Such as ADHD, toxic relationship, and so on. With the emergence of these terms, Gen Z also becomes more cautious and open about what they experience.
Song the result of mental health pouring out of booming Gen Z
According to Grace, mental health does indeed have a significant influence on the development of time. One of them is through lifestyle, for example through the song 'Rayuan Perempuan Gila' by Nadin Amizah.
The song explores everything about Gen Z, they feel that this song is relatable, so it becomes a trending topic a week after its release.
"Gen Z is very concerned about mental health, so there will be several promotions from brands. They will use languages related to mental health that are usually understood by Gen Z,"
clearly Grace in explaining the material.
"Dream.co.id."
"On the other hand, discussing the various types of analogies, it turns out there are other issues that are more important. Although mental health is the top trending topic among Gen Z."
Various other issues that go hand in hand besides mental health
Through the data above, actually the dominant characteristic of Gen Z is being open, being authentic, embracing diversity, and mental health.
But coming back, from all the sub-issues, everything leads to mental health which will be prioritized by Generation Z. Everything will be associated with mental health, for example the action of 'going on vacation' which is called healing.
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