The presence of shoes is indeed a very important item to support appearance. Besides serving as a protective base for the feet, shoes also complement the style of a person according to their personality. But, it's not uncommon for you to have to choose between comfort or aesthetics that can enhance your appearance when wearing a pair of shoes. This dilemma is trying to be eliminated by VAIA, a local shoe brand founded by Affania Fariza Balqis since 2017. Through its collection, she strives to present elegant shoes with superior quality, yet still comfortable.

Affania Fariza Balqis, the owner of VAIA, said, "Since long ago, the fashion world has attracted my attention. Fulfilling roles and carrying out daily life, whether as a mother, career woman, student, or other roles, comfort has always been a top priority. So I know that I am not alone in facing the challenge of finding comfort and aesthetics at the same time in a pair of shoes," she said.

He continued, "In 2017, my determination became stronger to change the situation and provide solutions. For me, a pair of shoes is not only able to take you to a certain place, but also becomes one of the supports in every activity. Finally, VAIA was born, a shoe brand that combines attractive design and comfort to accompany individuals in performing their respective roles in various moments."

The perseverance and collaboration of the VAIA team have successfully produced products that have become the favorite choice for Indonesian women. Affania shares 3 main points that make VAIA different: - Comfort, how VAIA products successfully combine style and comfort in every pair of shoes - Quality Craftsmanship and material, every VAIA product is made with meticulous craftsmanship and uses the best materials in its class - Timeless elegance, VAIA ensures that every design created provides an elegant sensation to its users, VAIA Lady.

"In the fourth quarter of 2020, it was the moment when we decided to join Shopee. It was a very challenging year for business players, including VAIA. It's hard to imagine selling shoes when everyone is implementing restrictions. One of the adaptations we can do in sales and marketing is to join Shopee," he continued."

Ia meneruskan, "At that time, Shopee was not only popular among the community to fulfill their needs, but also became a very helpful strategy for entrepreneurs to continue running their businesses. After 2 to 3 months of joining, slowly we recovered, especially with the presence of the twin number and Eid campaigns that could increase VAIA sales by 80% from before," continued Affania.

"Like the continuous movement of shoe trends, we continue to learn to understand the progress of technology and the rotation of online shopping trends. We are delighted that VAIA can walk alongside Shopee, which has accompanied our steps in the midst of a developing digital era. Just like VAIA's vision and mission to provide comfort and style through a pair of shoes, this point also becomes a pillar in maintaining business sustainability," Affania added. After the situation began to recover post-pandemic, VAIA remained persistent in providing a new shopping experience for consumers. VAIA does this, among other things, through;"

Affania is aware that technological advancements also play a role in the dynamic online shopping style of consumers. Through live streaming sessions on Shopee Live, VAIA often utilizes direct interactions to further enhance consumer appeal and provide clearer product information. This also has a significant influence, particularly in increasing sales and exposure to new buyers.

"At the beginning of 2024, we have joined the Free Return Guarantee Program. As sellers, we believe that this program can provide a new experience for our customers. Our customers who may have initially been hesitant can now easily shop at our store without worrying if the goods do not meet their desires," Affania expressed."

"This program is certainly very useful because it can help drive an increase in orders, especially from consumers who are still afraid to shop online. Therefore, this program can also help us in terms of customer acquisition. During approximately 2 months of joining the Free Return Guarantee Program, there have been no buyers who have returned the products because we provide clear data such as photos and descriptions that match the physical products. However, in the future, we hope that this program can also help us embrace VAIA consumers," Affania concluded.

"Not only that, in this 3.3 Grand Fashion Sale campaign, VAIA also prepares a series of fun and attractive offers for Shopee users: \u25cf\tCombo Savings \u25cf\tUp to 25% discount \u25cf\tand will restock best-selling products on limited Friday during this period!\u00a0"

"So, make sure not to miss out on various best promotions and fulfill your fashion product collection on Shopee 3.3 Grand Fashion Sale! On the peak of the campaign that will take place on March 3, 2024, you can enjoy Free Shipping Rp0 All Stores, Guaranteed 50% Discount, and Free Fashion Checkout. Find out more information about the 3.3 Grand Fashion Sale campaign, just click here. Download the Shopee app for free through the App Store or Google Play and activate ShopeePay immediately."