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Proses Pembuatan Marugame Udon Autentik Sampai Stategi Market Dicintai Masyarakat Indonesia

The translation of the given 'Bahasa' text to 'English' while preserving any HTML tags is: "The Process of Making Authentic Marugame Udon to Market Strategy Loved by the Indonesian People".

The Process of Making Authentic Marugame Udon to Market Strategy Loved by the Indonesian People

Dream - Marugame Udon held a celebration for its 100th new store in Indonesia at Grand Kota Bintang, Bekasi on Saturday, October 14, 2023. At the opening of its newest store, Marugame showcased the process of making udon noodles by chef Enomoto, who was directly brought in from Japan.

The Process of Making Authentic Marugame Udon to Market Strategy Loved by the Indonesian People

This chef demonstrates how to knead flour, roll, flatten, and cut the dough to the desired size that will later be boiled to become ready-to-eat udon.

Process of Making Udon

Initially, it appeared as a shapeless lump of dough in a bowl. This authentic Japanese chef played with the dough using a large rolling pin to roll it. Furthermore, the rolling process was accompanied by sprinkling flour to prevent it from sticking to the hands. Shortly after, Enomoto switched to a smaller rolling pin to flatten the rolled dough.

               
The Process of Making Authentic Marugame Udon to Market Strategy Loved by the Indonesian People

Then it looks flat, the dough is folded to make it easier to cut. The cutting process is done with careful calculation so that the udon is not too big or too small.

The Process of Making Authentic Marugame Udon to Market Strategy Loved by the Indonesian People

After the dough is shaped like udon noodles, it is placed in a bowl. Each bowl contains 200 grams of udon noodles.

"Previously, the udon dough is formed into noodles, then it is first placed in the Udon Humidor tool for approximately 24 hours. Its function is to make the dough easier to shape and its texture more chewy and thick. Only after that, the dough is formed into noodles and cooked until it becomes a delicious udon dish."

<Udon Humidor>
The Process of Making Authentic Marugame Udon to Market Strategy Loved by the Indonesian People

Chief Executive Officer of Marugame Indonesia, Hajime Kondoh is grateful that Marugame Udon products have been well-received by the Indonesian community, to the extent of opening 100 outlets.

"I am grateful today that we can celebrate the 100th Marugame Udon outlet in Kota Bintang, Indonesia. I also want to express my deepest gratitude from the bottom of my heart to all stakeholders, so that we can work this far."
kata Chief Executive Officer of Marugame Indonesia, Hajime Kondoh.

"@2023 Dream.co.id"

               

Hajime Kondoh said before opening and creating their authentic taste, they observed the eating patterns and favorite foods of Indonesians. "Yes, at the beginning, I tried to observe the eating patterns and food culture of Indonesians. I found that Indonesians like fried food and something with a savory and strong taste," said Hajime.

The Process of Making Authentic Marugame Udon to Market Strategy Loved by the Indonesian People

"So, I consulted first on how to make sure that this Japanese dish can truly be suitable and compatible with the Indonesian palate. That's why it becomes one of the success factors of Marugame Indonesia.""

imbuh Hajime Kondoh.

               
The Process of Making Authentic Marugame Udon to Market Strategy Loved by the Indonesian People

In addition, Hajime said that Marugame's homemade udon uses high-quality and natural ingredients, resulting in an authentic taste. The base ingredient is wheat noodles made using traditional Japanese techniques, making them thick and chewy. The difference lies in the complementary seasonings for each menu.

"The difference in our udon menu lies in the complementary udon seasonings, such as in the menus of Kamaage Udon, Kake Udon, Tori Baitan Udon, Niku Udon, and so on,"
The translation of the given 'Bahasa' text to 'English' while preserving the HTML tags is: "word\u00a0Hajime Kondoh."

©2023 Dream.co.id

According to Hajime, one of the strategies to attract visitors is to showcase the activities of the employees cooking udon until it is ready to be served.

The Process of Making Authentic Marugame Udon to Market Strategy Loved by the Indonesian People

"This is actually part of our strategy. Visitors who are tempted by the warm food right in front of them don't need to wait for a staff member, they can directly add the desired menu," added Kondo."
The translation of the given 'Bahasa' text to 'English' while preserving the HTML tags is: "word\u00a0Hajime Kondoh."

"@2023 Dream.co.id"

"Takaya Awata, as the President and CEO of TORIDOLL Holdings Corporation, stated that the target for Marugame Udon is to have 200 outlets by 2028. After rapid development over the past 10 years, they believe that in the next 5 years, Marugame Udon will be widely spread in Indonesia from Sabang to Merauke. Moreover, during the 23 years of starting this business together with Hajime Kondoh in various countries, Indonesia has been the most successful. "It is also surprising that Marugame Udon has opened branches in various countries. In my opinion, among all the countries that have opened Marugame Udon branches, Indonesia is the most successful," said Takaya Awata."

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