The video was uploaded through the account @lunetfe on social media X. In the video, a man is seen shopping at one of the supermarkets in the Pantai Indah Kapuk (PIK) area of Jakarta. The man in the video found cauliflower with an unreasonable price. How could it not be, the price stated on the cauliflower label was written as Rp401,380. "Do you know why people are called rich if they live in PIK? Look at this cauliflower, see the price, Rp400 thousand," said the man in the video while showing the cauliflower with that fantastic price.

"Seemingly, the man in the video was not surprised by the price of the cabbage flower, which reached Rp400,000 for one piece. Even other vegetables sold in the supermarket were also priced at head-shaking prices. Some of them were sold for Rp300,000. Actually, upon closer inspection, in the description of the price of the cabbage flower, it can be seen that the price per kilogram is around Rp329,000. Meanwhile, the cabbage flower shown in the video weighs around 1.2 kilograms."

"It is planted in heavenly soil, right? 😭," @strlgi*** said. "It is watered with pure water from the 8 highest mountains in the world," @terasipe*** stated. "It's so expensive, damn 😭," account @drakk*** wrote. "It's more expensive than my clothes," @sw***** said. "Seriously, it exceeds the price of skincare," added @tr********. "It is organic, it requires special treatment for cultivation," wrote @NegoroWa***.