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"Dream - CEO McDonald's Chris Kempczinski stated that the boycott campaign actions in response to Israel's aggression in various cities in Palestine in the Middle East and several markets outside the region have impacted the company's business. McDonald's, along with Starbucks, has become a target of boycotts by residents of several countries due to allegations of being pro-Israel and the suspected flow of funds to Israel."
The translation of "Bisnisnya Menurun" to English is "His/Her business is declining."
"Kempczinski stated that there is incorrect information related to the brands of several global companies, including McDonald's. This unfounded information has disappointed him."
"In every country where we operate, including in Muslim countries, McDonald's is proudly represented by local owner-operators who work tirelessly to serve and support their communities while employing thousands of their fellow citizens," said Kempczinski in a post on LinkedIn, quoted by Reuters, Friday, January 5, 2024.
The boycott action against McDonald's products was triggered when McDonald's Israel, through a social media post in October 2023, announced that the company had distributed thousands of free meals to Israeli Defense Forces personnel.
The upload triggered a rejection response from McDonald's franchises in several Muslim countries. In this case, it highlighted the regional political polarization faced by global companies during the war.
"Several Western brands in Egypt and Jordan are also feeling the impact of the boycott, which has now spread to several countries outside the Arab region, including Malaysia, which has a majority Muslim population."
"As information, around 1,200 Israeli citizens were killed by the Palestinian militant group, Hamas, on October 7. Meanwhile, Israeli bombings have killed around 22,438 people in Gaza as of Thursday, January 4, 2024."
"In the fiscal year 2022, McDonald's itself franchised and operated around 40,275 McDonald's restaurants in over 100 countries. This fast-food restaurant reported total annual revenue of US$23.18 billion in that year."
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