The creation of various achievements and attractive shopping trends marked the end of the Shopee 11.11 Big Sale campaign yesterday. This campaign itself not only serves as a platform for consumers to meet their daily needs, but also as a way to support local business growth and appreciate the creativity and quality of products from local entrepreneurs. The presence of Shopee 11.11 Big Sale is even considered as a representation of how sellers from various islands in Indonesia compete to present their best products on the Shopee platform. Therefore, it is not surprising that several islands in Indonesia have their own best-selling product trends:

Just call it the island located in the westernmost part of Indonesia, namely Sumatra Island. It turns out that Minyak Telon (a type of oil), Baby Diapers, and Kids' T-shirts are the most purchased local products and MSMEs (Micro, Small, and Medium Enterprises) at the peak of the campaign. This shows that the need for products in the Mother and Child category is currently a highly sought-after trend for new mothers in Sumatra. Moving on to Java Island, as the island with the largest population, it seems that shopping trends are influenced by the increasingly abundant local brands with unquestionable product quality. Users are seen buying a lot of Hand & Body Lotion and Facial Moisturizers from local brands to achieve maximum appearance. However, the search for Smartphone products also ranks highest on this island.

Island of Kalimantan Apparently the weather conditions are changing from hot to rainy season, essential products such as Raincoats, Men's & Women's Jackets, and Hoodies, have become the most popular local products and MSMEs during the peak of the 11.11 campaign. Users are seen preparing equipment to welcome the end-of-year rainy season. In addition, the island of Sulawesi also has a lot of diversity in its community's needs. Interesting findings from their shopping behavior, products such as Fans, Neon Lights, as well as Pots and Pans are the most purchased items on the island of Sulawesi. It seems that products from the Household category are the main necessities on this island.

Responding to extraordinary achievements, there has been a recorded increase in transactions up to 7 times higher than local brands and SMEs on peak campaign days compared to regular days. This shows how local business players utilize Shopee as a strong partner in creating sustainable businesses and inclusive digital market penetration. Monica Vionna, Head of Marketing Growth Shopee Indonesia, said, "As a campaign that offers the biggest year-end promotion, 11.11 Big Sale is not only about shopping, but also a form of support from Shopee to provide greater opportunities and exposure to local brands and products."

"Tujuannya, mendorong para konsumen untuk semakin tertarik menjelajahi produk dalam negeri, seiring membantu brand lokal untuk dapat diterima seluruh masyarakat luas. Menariknya, di sepanjang kampanye 11.11 Big Sale ini pun kami merasakan tingginya minat konsumen untuk berbelanja produk lokal dan UMKM dari ragam kategori yang dihadirkan. Hal ini menjadi aspek penyemangat kami untuk selalu memberikan berbagai inovasi dan inisiatif yang bermanfaat bagi seluruh ekosistem, mendorong pertumbuhan bisnis lokal, dan memperkuat koneksi antara penjual dan konsumen," lanjutnya." Translation: "The goal is to encourage consumers to become more interested in exploring domestic products, while helping local brands to be accepted by the wider community. Interestingly, throughout this 11.11 Big Sale campaign, we have felt a high level of interest from consumers in purchasing local products and products from various categories. This serves as a motivating factor for us to always provide various innovations and initiatives that benefit the entire ecosystem, drive local business growth, and strengthen the connection between sellers and consumers," he continued."

Not only that, strengthening potential is a further step to create a sustainable business. In addition to the ongoing campaign, support for various initiatives, such as the Shopee Export Program, can be one strategy to expand business to foreign markets. This opportunity is apparently well-utilized by local brands and SMEs on Shopee, where there is a recorded increase in export orders that reached more than 4 times during the peak of the 11.11 Big Sale campaign.

Various trends that have been observed throughout the campaign, both in the implementation of business strategies by local entrepreneurs on Shopee and the shopping behavior of loyal online users, serve as the basis and foundation for Shopee to continue innovating. Users can enjoy various best offers until the end of this year to have a comfortable and profitable shopping experience. Want shopping moments to be more practical, comfortable, and beneficial? Just download the Shopee application for free on the App Store or Google Play Store. To make it easier, don't forget to activate ShopeePay too.