The development of the digital era turns out to be a way for UMKM actors and local brands to continue to be resilient and grow rapidly. In addition to reaching a wider market, the digital technology currently used also enables business actors to increase their income.

Although so, the success achieved by local brands and SMEs cannot be separated from the influence of the existence of e-commerce platforms. In this case, e-commerce plays a crucial role as a container for creating and managing online stores, accessibility to technology ranging from secure shipping and transaction, presenting attractive features, and many others.

Reviewing the market conditions in the past few months, the consistency and support of e-commerce platforms, especially Shopee, have brought a new color and contribution to the history of local business growth in Indonesia. In line with the government's mission to support the development of digital economy for MSMEs, the programs and features that Shopee presents are one of the tangible forms that the range of offerings during the campaign provides opportunities for local brands and MSMEs.

Shopee believes that in helping and providing guidance to MSMEs (Micro, Small, and Medium Enterprises) is a collective task of various parties. Throughout this year, Shopee has implemented various programs and new initiatives aimed at supporting the business development of local entrepreneurs, both those who are already registered sellers on Shopee and those who are about to register their businesses online on Shopee.

Building a strong foundation to strengthen the growth potential of Shopee's ecosystem business, yesterday's 11.11 Big Sale shopping festival recorded remarkable achievements for local brands and MSMEs. Transactions from local brands and MSMEs during the peak of the campaign increased up to 7 times compared to regular days. This indicates how local businesses leverage Shopee as a strong partner in creating sustainable businesses and inclusive digital market penetration.

The translation of the given Bahasa text to English while preserving any HTML tags is as follows: "The enthusiasm of local brands and MSMEs' participation also supports Shopee's monthly campaign series in presenting a wide range of products from various categories. This indirectly serves as motivation for the community to be more enthusiastic in hunting for local and MSME products, especially in the Beauty, Fashion, and Lifestyle categories, which apparently receive special attention from consumers throughout the 11.11 campaign."

Allows buyers to inquire about products, and even see product demonstrations more clearly in order to increase trust as its own attraction. This enthusiasm is evident from the increase in the number of Shopee Live sessions presented by local brands and MSMEs during the peak of the 11.11 campaign, up to 6 times. This aspect further demonstrates that live streaming has now become a platform for sellers to build communities with customers.

Strengthening potential is a continued step to create sustainable business. Through the #ShopeeAdaUntukUMKM commitment, we also present a series of programs, one of which is the Shopee MSME Campus & Shopee MSME Export Campus, which serves as a one-stop solution for MSMEs to improve quality and expand into the global market.

Apart from that, Shopee Export Program can be one of the strategies to expand business to international markets. This opportunity is apparently well utilized by local brands and SMEs on Shopee, as there has been a recorded increase in export orders, reaching more than 4 times the peak of the 11.11 Big Sale campaign.

The following is the translation of the given 'Bahasa' text to 'English', while preserving any html tags: "Shopee Export Program is not only a gateway to open new opportunities, but also a tool to strengthen business strategies. Certainly, local brands and SMEs will be guided on how to understand international market trends, adapt products to global preferences, while optimizing the Shopee e-commerce platform as a future strategy. And it is expected that through the innovative program that Shopee presents, it can always help local brands and SMEs progress."

The fact is that the advantages and benefits of shopping by users also have a positive impact on local brand partners in every campaign, including the previous 11.11 Big Sale campaign. It becomes a mutually beneficial strength between Shopee and sellers. This positive impact is also felt by local brand partner Benang Jarum, which has recorded an increase in transactions of more than 93 times compared to regular days.

Has joined Shopee since 2020, the owner of the Allyssa Hawadi brand, Co-Founder Benang Jarum, revealed, "Being part of the excitement of the 11.11 Big Sale is certainly one of the effective strategies that we utilize. We are happy to grow together and feel the positive atmosphere from Shopee users for our brand since the beginning of joining."

"As a fashion industry player, this collaboration not only opens up opportunities for our business growth until now, but also creates sustainable opportunities for local brands to be recognized and known by the wider community. We hope that in the future, Shopee will always bring innovation to support us in achieving success together," he continued.

In addition, included in the category that receives high enthusiasm, NAMA Beauty brand also experiences extraordinary achievements. Participating in the Shopee 11.11 Big Sale and utilizing the features presented throughout the campaign, NAMA also successfully recorded an increase of more than 64 times the products sold compared to regular days.

With various approaches, Shopee has successfully created positive momentum for consumers and local businesses in Indonesia. This has also been proven by the existence of twin date campaigns, programs, best offers, and interactive features that encourage and create wider and more profitable business growth. Therefore, it can be said that this new era is a step for local brands and SMEs to carve out new achievements in the digital world of Indonesia.