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Dream - K-Pop music, which has become a global popularity, drags all lines to strengthen the bond with K-Pop fans through a series of creative and fun initiatives.
That was done by Coca-Cola, which collaborated with the K-Pop industry through its latest product, Coca Cola Creations K-Wave Zero Sugar. Coca Cola Creations K-Wave Zero Sugar collaborated with well-known boybands and girlbands in South Korea under the management of JYP Entertainment, such as Stray Kids, ITZY, NMIXX, and even the founder of JYP Entertainment, Jin Young Park (JYP).
"We take this K-Wave theme inspired by the extraordinary spirit and enthusiasm of KPOP fans in Indonesia, so we want to celebrate together the joy of becoming Kpopers with Coca Cola Creations K-Wave Zero Sugar."
"Fitriana Adhisti, Frontline Marketing Manager, Coca Cola Indonesia said in the Media Gathering with Coca Cola at Yongdaeri, SCBD Park Lot 6, South Jakarta on Tuesday, May 14, 2024 yesterday."
"Dream.co.id"
As part of the launch of Coca Cola Creations K-Wave Zero Sugar, Stray Kids, ITZY, NMIXX, and JYP together released a KPOP song and music video titled 'Like Magic' produced by J.Y. Park. The music video, which has been uploaded on the YouTube platform of JYP Entertainment, has successfully garnered 6.8 million views in just two months.
Apart from releasing songs and music videos, Coca Cola Creations will also hold a K-Wave concert on June 2, 2024, live from Inkigayo SBS in South Korea, featuring artists from JYP Entertainment such as Stray Kids, ITZY, and NMIXX.
"Don't worry if you can't join, fans from the homeland can also experience the concert virtually through an online watch party by purchasing two cans of Coca Cola Creations K-Wave Zero Sugar Limited Edition in 250ml size, then scanning the QR Code on the can and downloading the receipt on the available website. So, are you ready to liven up the K-Wave concert? Report: Maulia Gowtsi"
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