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Experience Best Burger More Delicious with McDonald's New Standards
This favorite fast food restaurant serves high-quality burgers.
This favorite fast food restaurant serves high-quality burgers.
Dream - Celebrating three decades of presence in the homeland, McDonald's Indonesia presents a menu of the best burgers that will provide a different experience for its customers. This Best Burger menu is a manifestation of the company's commitment to quality and customer satisfaction, which has been supported for many years. As the name suggests, McDonald's presents an unusual burger menu. This time, their burger creation is crafted to bring a hotter, juicier, and of course, more delicious burger eating experience.
Caroline Kurniadjaja, as the Associate Director of Marketing for McDonald's Indonesia, stated on Tuesday, September 26, 2023 at McDonald's Thamrin, Central Jakarta.
According to Caroline, global research from McDonald's shows that efforts to change some steps in the cooking and serving process have resulted in creating a better burger menu than before. "We can create burgers that are hotter, juicier, and more delicious," she added.
McDonald's made three major changes to the Best Burger menu that will become their new flagship. The changes are clearly visible in the use of bread (burger bun), meat (beef patty), and accompanying ingredients.
McDonald's uses a new formulation that combines potato starch or potato flour and butter & brioche flavor to make the bread softer on the flagship menu item, Big Mac.
The new mixture becomes a balance of savory meat flavor and abundant sauce. The use of bread for the Cheeseburger and Double Cheeseburger menu has also been updated with special ingredients that enhance the softness and texture of the bread. Setyo Widodo, Assistant Manager of Quality Assurance McDonald's Indonesia, revealed that the changes in bread presentation do indeed have a significant impact on the menu that is served.
kata Setyo Widodo.
The grilling process of the beef patty at Best Burger has also been modified to create a softer and juicier texture without compromising food safety. Best Burger still uses 100% halal beef, processed without flour, preservatives, coloring, and grilled without oil. The meat is only seasoned with salt and pepper to maintain its distinctive flavor.
Other changes occur in the chopped onions that are sprinkled directly when grilling the meat. This technique is believed to create a more appealing caramelization effect. Not only that, McDonald's Indonesia remains committed to quality ingredients and global standards.
One of the keys to the deliciousness of Best Burger is the role of the Burger Master who is fully responsible for ensuring that the burger is served according to McDonald's new standards. More than 1500 selected crew members have been trained to master the techniques of preparation, grilling the meat to the perfect level of doneness, and the serving process to provide a better dining experience.
All these changes are presented without changing the selling price of the products. McDonald's Indonesia still presents favorite burger menus with Best Burger standards in all its restaurants at the same price as before. Customers also have various service options, including Dine-in, Takeaway, Drive Thru, and delivery through the McDonald's application.
Caroline hopes that Best Burger will receive a positive response from the community and of course McDonald's Indonesia continues to strive to be a favorite fast food restaurant with the best burger menu that is not only delicious but also of high quality.
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